Turn Your Entire Brand Universe Into Spatial Gifting Moments
Location-pinned AR experiences that connect your characters, content, and commerce to the real world, no app download required.
Every day, millions of people surprise someone they love with a gift at a place that matters. That moment stays with them forever.
Augmento Drops adds an AR layer to any physical product. Reporters get a moment worth covering. Fans get a reason to share. You get data on every interaction
Your product is everywhere. Your data isn't.
Billions are spent annually on licensed merchandise, activations, and digital ads. But the emotional moments (birthdays, surprises, celebrations) happen in the real world, and your brand can be even more visible there.
- On Shelf: Cans, bottles, and multipacks in every store nationwide. Massive reach. No data on who picks it up or what they do with it
- On Premise: Coasters, taps, and signage in bars and restaurants everywhere. Brand visible at the point of consumption. No relationship after the last sip
- In the Moment: Watch parties, tailgates, celebrations, game nights. Your fans are together with your product in hand. Right now, you're not part of that moment
Augmento Drops: Spatial Gifting Infrastructure
Send a Drop to a friend
Frictionless Creation. Maximum Emotion.
Any fan can create a Drop in under 60 seconds. Choose a product/object, write a personal message, pin a location. The entire gifting experience is built around emotional resonance, your IP is the vessel for someone's most personal moments.
- Loads in Under 7 Seconds
- No app downloads
+75Your Entire IP Portfolio Becomes a Gifting Asset
Michelob Ultra, Budweiser, Stella Artois, NÜTRL, Bud Light. Every brand in your portfolio becomes a scannable AR experience. Drops are organized by occasion: Super Bowl, World Cup, NBA Finals, Olympics, Fourth of July, holiday season. Your brands are already there. Now they talk back
+15You'll fnd a clue on the spot where we first met.
No Limitations on Digital Gifts, Every Drop Can Carry a Reward
Attach real value to any Drop. Match tickets through Superior Access. A round of drinks at a nearby bar. VIP passes to a beer garden. Entry to a Sunday golf experience with Michelob Ultra. Merch drops. Discount codes at retail. The AR reveal is the moment. The reward is what drives the next scan.
+7Five Steps. Sixty Seconds. Zero Friction.
The complete Drops experience (from creation to viral UGC) in a single seamless flow.
01 — Choose a Character
Fan browses your branded AR library and picks their favorite character or themed asset from your IP portfolio.
02 — Write a Message
A personal note is attached to the character, the emotional payload that makes the gift uniquely theirs.
03 — Pin a Location
Front door, favorite café, where they first met. The gift is anchored to a real, meaningful place in the world.
04 — Recipient Discovers
They receive a link, go to the spot, and your character appears in AR with the personal message. No app required.
05 — Share the Moment
They capture and share the AR moment. Your brand is embedded in the content. Organic UGC at scale.
06 — You Own the Data
Every Drop generates rich first-party data: identity, character affinity, occasion, location, behavior, and device, all opted-in.
AR Treasure Hunts
Hidden digital treasures placed throughout your venue that visitors find using their phone camera. Create sponsor-branded collectibles, themed challenges, and location-specific content that drives foot traffic exactly where you want it.
- Quizes
- Share & Win quests
- Collectibles
Virtual Currency + Real Rewards
Players earn coins through exploration, quizzes, and challenges, then redeem them for real prizes: merchandise, drinks, VIP access, or sponsor vouchers. WebAR loads in 2-3 seconds via QR code – no app download friction.
Every Drop is a Commerce Trigger
Drops open a direct door into your entire commerce ecosystem. Every gifting moment becomes a measurable revenue event.
Tickets & VIP Access
Attach Superior Access entries, match tickets, or beer garden passes directly to a Drop. The AR reveal IS the reward
Vouchers & Offers
A free round at a nearby bar. A discount on a multipack. A buy-one-get-one at the stadium. Redeemable at the point of purchase. Tracked from scan to redemption
Merch & Limited Editions
Preview a limited-edition can or World Cup packaging in AR. See it in your space. Tap to find it in store. The preview drives the purchase.
Loyalty Integration
Connect to existing rewards programs. Every scan, share, and prediction earns points. Habitual engagement, not one-time entries
Gifting With Value
A fan sends an AR moment to a friend with a voucher attached. The friend redeems at a bar or store. One gift, two customers, both tracked
Exclusive Content
Behind-the-scenes athlete footage, locker room moments, limited AR collectibles only available through Drops. Scarcity drives repeat engagement.
The Data Case for Drops
Real behavioral signals that validate the platform's engagement, reach, and commercial impact.
AR Dwell Time vs. Traditional Ad Formats (seconds)
Augmento Drops AR experiences generate dramatically higher attention time compared to standard digital ad formats.
Drop Creation to Commerce Conversion Funnel
The Drops funnel drives measurable conversion from gifting moment to commerce action — at each stage of the experience.
Character Affinity by Occasion Type
First-party data from Drops reveals which IP categories drive the highest gifting frequency across key calendar moments.
Monthly Active Drop Growth (Indexed)
Platform adoption trajectory showing compounding growth as IP libraries expand and seasonal campaigns activate.
One Platform. Your Entire IP Portfolio. Every Occasion.
Drops becomes the connective layer across AB InBev's entire portfolio, from stadium to shelf to bar stool
Major Sporting Events
World Cup, Super Bowl, NBA Finals, Olympics. AR activations tied to every tentpole on the calendar. Predictions, collectibles, and celebrations fans share before, during, and after the game
Product Launches
New flavor, new packaging, new brand extension. The launch starts with a 3D reveal in someone's hand, not a press release in their inbox.
Bars & Restaurants
Scan the coaster, see the Drop, get a voucher for the next round. Turn every bar and restaurant into a data touchpoint at the point of consumption
Retail & Packaging
Every can, bottle, and multipack on shelves becomes scannable. Hundreds of millions of triggers already in the supply chain. No incremental cost
Influencer & PR
Send product to creators and press. The AR layer gives them content worth posting. The unboxing moment is built in. Analytics on every kit opened
Fan Gifting
Fans send branded AR moments to friends via link, SMS, or WhatsApp. No physical product ships. The reward drives them to a bar or store. Trackable foot traffic from a digital gift
Own the Data. Understand the Fan. Close the Loop.
Every Drop generates a first-party data record. Direct, opted-in, tied to a real interaction. No cookies. No walled gardens. No guessing
Know which fans engage, where, and why
Drops tells you which products drive engagement in which cities, at which venues, for which occasions. Inform media spend, distribution decisions, and campaign planning with real behavioral signals, not survey data.
One scan. Complete picture.
A fan who scans a Michelob Ultra at a bar, predicts a World Cup match, and sends a Drop to a friend is telling you they're a high-value sports fan who drinks on premise and influences others. That's a signal for Superior Access, event invites, new product sampling, and retail targeting. One data point connects the entire funnel.
Why Drops vs. Existing Channels
No other channel delivers emotional resonance, first-party data, and commerce conversion simultaneously, at the moment that matters most.
Capability | Digital Ads | Packging & Retail | Sponsorship Events | Augmento Drops |
|---|---|---|---|---|
| Real-World Presence | ✗ | ✓ | ✓ | ✓ |
| Emotional Gifting Context | ✗ | ✗ | ✗ | ✓ |
| No App Download Required | ✓ | ✓ | ✗ | ✓ |
| First-Party Data Capture | ✗ | ✗ | ✗ | ✓ |
| Commerce Integration | ✓ | ✓ | ✓ | ✓ |
| Organic UGC Generation | ✗ | ✗ | ✗ | ✓ |
| Drives foot traffic to venue | ✗ | ✗ | ✗ | ✓ |
| Measurable Dwell & Engagement | ✓ | ✗ | ✗ | ✓ |
| Recipient Identity Data | ✗ | ✗ | ✗ | ✓ |
| Content updatable after launch | ✓ | ✗ | ✗ | ✓ |
Partnership Investment
Pricing is structured as a partnership model tailored to IP portfolio size, campaign cadence, and commerce volume.
Revenue share options available for commerce-integrated Drops.
Pilot program available to validate ROI before full portfolio activation.
Your product is already in their hand. Now make it unforgettable
Augmento Drops turns every can, bottle, coaster, and mailer into a data-rich, shareable, trackable moment. Across every brand in your portfolio, every occasion on the calendar, and every venue where fans are already choosing you. The infrastructure is ready. The first pilot is 4 weeks away