First-party data capture through immersive experiences. No app required.
The Market Nobody Owns Yet
The total addressable market is not the AR industry. It is the engagement infrastructure budget that physical destinations already spend, fragmented across experiential marketing ($100B), destination and venue sponsorships ($140B), and first-party data infrastructure ($100B). Augmento's $180M SOM grows into an $18B SAM with no dominant platform in sight.
TAM | $180m
$180M immediately addressable by Augmento within 5 years through direct enterprise deals and platform licensing, , within a $340B total engagement infrastructure spend across physical destinations globally.
SOM | $18B
expanding into $18B served by enterprise destinations actively investing in digital engagement across MENA, Europe, and North America
SAM | $340B
a $340B total engagement infrastructure spend across physical destinations globally.
TAM | $180m
$180M immediately addressable by Augmento within 5 years through direct enterprise deals and platform licensing, , within a $340B total engagement infrastructure spend across physical destinations globally.
SAM | $340B
a $340B total engagement infrastructure spend across physical destinations globally.
SOM | $18B
expanding into $18B served by enterprise destinations actively investing in digital engagement across MENA, Europe, and North America
The company that owns the data layer between physical spaces and digital engagement wins everything.
What We Have Built
The engagement infrastructure
Native AR experiences
No app download. No friction. Users scan a QR code and instantly enter an interactive 3D experience. 10x higher engagement than app-based AR. Runs on 3 billion+ devices worldwide.
+7Take a photo or video with the collectible and start the challenge
Every human interaction becomes structured data
Dwell time, interaction depth, lead qualification signals, geographic distribution, device profiles, engagement patterns. All captured automatically. All first-party. All owned by Augmento.
Two Revenue Engines, Compounding Returns
Proven model with blue-chip clients and recurring revenue streams
Tailored Projects (Agency)
Custom AR activations for enterprise clients. $25K to $500K+ per deal. Five verticals: sports, music, real estate, events, brand activations. Live with Diriyah Gate Authority, World Economic Forum, Major Sport activations around the World Cup. Every project generates reusable templates that feed the SaaS product.
SaaS Subscriptions
Self-serve Augmento Studio access. Unlimited AR creation, geolocated exhibition management, full analytics. 90%+ gross margin. Revenue mix shifts from 89% projects (Year 1) to 56% recurring (Year 5) and that shift is the entire investment thesis. Agency businesses trade at 3–5x revenue. Platform businesses trade at 12–15x.
Augmented Intelligence
Augmented Intelligence is the convergence of Augmented Reality and Artificial Intelligence in a single SaaS platform, delivering intelligent, immersive engagement experiences at enterprise scale.
The shift:
Static AR overlays become contextually intelligent. One size fits all becomes AI personalized. Campaign based becomes always on SaaS.
Three layers power this:
Augmento Studio for no code creation. The AI Engine for personalization and optimization. Intelligence Engagement for measurable outcomes.
Platform roadmap:
2024 to 2025: no code AR platform with basic AI integration.
2026: AI powered suggestions and auto optimization.
2027+: autonomous intelligence, predictive and persistent.
The two revenue engines fund this evolution. Every project trains the AI. Every SaaS user generates data that sharpens the model. The result is a platform that gets smarter with every activation, turning Augmento from a tool into an intelligence layer for physical spaces.
Active Revenue Pipeline: 20+ Deals
$2M+ in 12-month project pipeline across four verticals
Sports + Athletes
Neymar Jr., CBF at the World Cup 2026, Mike Tyson ongoing, Inter Miami discussions
Music & Entertainment
Pitbull tour, Netflix Is A Joke Fest, Live Nation partnership
Real Estate + Mega-Projects
Diriyah Phase 2, Qiddiya intro active, Saudi Vision 2030 alignment
Art & Culture
WEF Dalian 2026 signed contract with 10 renowned artists, SaaS Platform being used by galleries every day
We Are a Data Company. AR Is the Collection Mechanism.
Every scan, every interaction, every second of dwell time generates structured first-party data that compounds in value with every activation, every venue, every visitor.
Attention & Dwell Intelligence
Dwell time, attention depth, and interaction sequences captured at the millisecond level. Not pageviews , behavioral fingerprints that reveal exactly how long, how deep, and how repeatedly a user engages with spatial content.
Purchase Intent & Lead Signals
Real-time lead qualification signals and purchase intent scoring derived from interaction patterns , not form fills. First-party, cookieless, fully owned. The kind of signal programmatic advertising has been trying to fake for a decade.
Geo, Device & Viral Coefficients
Geographic distribution, device profiles, social sharing events, and viral amplification coefficients mapped per activation. Every share, every re-scan, every referral chain is structured and attributed.
Lead Scoring → Sales Funnel Optimization
Raw engagement data feeds a proprietary scoring engine that ranks leads by intent depth and conversion likelihood. Scored leads feed directly into client sales funnels, turning passive AR interactions into qualified pipeline at scale.
Sponsor ROI Attribution → Benchmarking
Funnel data powers sponsor ROI measurement with attribution that traditional media cannot offer. Anonymized aggregates feed cross-client benchmarking reports, giving Augmento a data product layer that exists entirely above the activation layer.
Predictive Analytics → Spatial Dataset
The end state is a spatial engagement dataset that no competitor can bootstrap. 2.4M+ structured data points today, growing 180% annually. Every new client deepens the model. Every day the acquirer waits, the moat gets deeper and the price goes up.
Strategic Fit by Buyer Type
See why teams choose us
What You Get | Revenue Synergy | Time to Replicate | Strategic Value | |
|---|---|---|---|---|
| PropTech Platform | AR layer + data for property marketing | Cross-sell to existing portfolio | 24+ months | Very High |
| SportsTech / Fan Engagement | WebAR activation capability at scale | Stadium + broadcast integration | 18+ months | Very High |
| AdTech / Experiential | First-party data engine, no cookies | New data source for targeting | 18+ months | High |
| RE Developer Group | In-house AR for all projects | Marketing cost reduction | 24+ months | High |
| Agency Holding Company | AR service line across client base | Revenue per client uplift | 12+ months | Medium-High |
Augmento turns physical spaces into interactive, data-generating experiences - without requiring an app download.
We are not an AR company. We are a data company that uses AR as the collection mechanism.
From Agency to Platform to Infrastructure
Five compounding phases: value ascending from $51M to $385M as each layer funds and accelerates the next
Tailored Projects
Custom AR activations at $25K–$500K per deal across sports, real estate, events, music, and brand activations.
SaaS Subscriptions
Self-serve Augmento Studio at $99/month. Unlimited AR creation, publishing, and analytics at 90%+ gross margin.
Platform Licensing
White-label the full Augmento stack to organisations owning millions of users, property portals, sports leagues, hotel chains, tourism boards.
Spatial Identity Layer
Every opted-in visitor builds a persistent spatial profile (preferences, behavioural history, collectibles, and experiences) carried across every Augmento-powered experience.
Data Products & Developer Marketplace
Analytics subscriptions, predictive lead scoring, and benchmarking reports monetise the engagement dataset. A third-party developer marketplace for spatial modules runs at a 20–25% take rate and near-zero marginal cost.
World-Class Team Delivering Tomorrow's AR
Proven leaders with deep enterprise experience and breakthrough vision
Wesley Pabis
Co-Founder & CEO
Spatial computing visionary who built partnerships with Diriyah, Hï Ibiza, and Delage before the industry caught up to his vision.
Remy de Klein
Co-Founder & Creative Lead
Two-exit entrepreneur with synesthesia who designs sensory-first AR experiences for global megaprojects and festivals.
Viktor Romanyuk
CTO & Tech Lead
Decade-plus innovation leader directing our 12-person dev team to push AR boundaries and deliver groundbreaking solutions.
Martin Lopreito
3D AR Expert
Dual-degree archaeologist and computer scientist bridging historical depth with cutting-edge 3D spatial computing artistry.
Aline Almeida
Head of Global Marketing
Art-trained strategist who redefines brand engagement by transcending digital-physical boundaries through creative direction.
Oleksii Fedorov
Unity & AR Developer
10+ year Unity veteran with CS masters who transforms complex AR systems into engaging experiences for enterprise clients.
The Neymar Three-Phase Strategic Play
220M followers, World Cup anchor, equity-for-influence model
Paid Activation — $150K
Augmento builds World Cup 2026 AR activation. Sponsor-funded ($300K-$700K revenue). Neymar pays nothing. Selection-proof execution.
Advisory Equity — 2% ESOP
Strategic Advisory Agreement. 24-month vesting, quarterly KPIs: 4 social posts, 2 appearances, exclusive content. $400K paper value buys $15M+ organic reach.
Optional Series A Investment
NR Sports participates at $50M+ valuation. 3-5x appreciation on advisory stake. Augmento controls timing and terms.
Why Now? Four Forces Converging in 2026
1: A competitive vacuum left by 8th Wall, Meta Spark, and Adobe Aero.
2: A cookieless world demanding first-party behavioral data.
3: A World Cup with 5 billion viewers and Augmento embedded across 14 host cities.
4: A hardware convergence window (Apple Vision Pro, Meta AR glasses, ambient AI) where the winners are never the hardware makers, they are the software platforms already deployed at scale. PIF paid $3.5B for Niantic to prove it. Every month of delay increases the acquisition cost. The data compounds daily. The competitive vacuum closes quarterly. The window is now.
City Scape Global
Brand Activation
Fan Activations
Priceless reactions and data