Turn your foot traffic into a customer list you own forever
We run an augmented reality treasure hunt at your venue. People come in to claim a real reward, and every one of them signs up first.
Most of the internet isn't human any more
In 2025 automated traffic overtook human traffic for the first time. The clicks and sign ups your marketing is measured on increasingly belong to something that will never walk through your door.
51%
of all web traffic is now automated, not human. The first time bots outnumbered us.
1 in 5
programmatic ad interactions were flagged invalid. You paid for all of them.
$63bn
of global ad spend wasted on invalid traffic in a single year.
So what is actually scarce now?
A real person, in a real place, who chose to give you their details. That is the only audience a bot cannot fake, and the only one that can buy a coffee.
You pay to get someone through the door once
Then they are gone, and you have no way to reach them again. The average loss per customer acquired went from $9 a decade ago to $29 today, a 222% rise. (SimplicityDX)
- Cookies are gone. The rented audiences you used to retarget have disappeared.
- You do not own the relationship. Delivery apps, review sites and social platforms sit between you and your customer.
- One visit, then silence. No name, no email, no reason for them to come back next week.
- Paid reach keeps getting more expensive while it gets less human.
We turn your block into a game, and the prize is your customer database
Customers open their phone, find hidden AR collectibles around your venue, and come in to claim a reward you choose. To claim it they sign up, so you walk away with their name, email and phone.
Four steps. We do all of them.
No app to download. Nothing for you to manage. We launch it and keep it running.
We build it
We choose the spots, create your custom collectibles, design the game, the rewards and your branded welcome screen.
People hunt
They tap a link or scan a code, find collectibles around your block, and head inside to claim.
They opt in
To unlock the reward they sign up. Name, email or phone, consent captured properly.
You keep it all
Foot traffic now, repeat visits from collect the set, and a customer list that stays yours.
What every package includes
You pick the reward. We handle the rest. Build, launch, and keep it running. You get the foot traffic, and you keep every customer record.
Custom AR collectibles
Designed for your brand and your block.
Game and reward design
Structured to maximise sign ups and repeat visits.
Branded welcome screen
With clean, granular opt in consent built in.
Promo content
Written for your channels so the hunt actually gets seen.
Launch and ongoing management
We run it end to end. You only have to share it.
Your exportable customer database
Clean, consented, and entirely yours.
Built for your kind of business
The next four sections are interchangeable: café, bar and brewery, fitness studio, restaurant. Keep the one that fits.
For your café
Turn the morning rush into a list. Daily habit visits and a reward that costs you about $1.50, the fastest payback of any venue type.
EVERYONE WINS
Free espresso shot or size upgrade, just for signing up.
COME BACK
Collect five beans and unlock a free pastry. A new collectible drops each week, like a digital punch card.
JACKPOT
Complete the set and win free coffee for a week plus a branded tumbler.
For your bar or brewery
Own your crowd's contact details. You already fill the room on a good night. This makes sure you know who was in it.
EVERYONE WINS
Free first pour or a flight discount for joining the hunt.
COME BACK
Find the rare collectible and win a free round. One player brings three friends.
JACKPOT
Limited edition branded glassware or a free pint card for completing the set.
For your fitness studio
Collectibles that only unlock inside. Put the reward behind your door and the game fixes the attendance problem that quietly kills memberships.
EVERYONE WINS
Free trial class or guest pass for signing up.
COME BACK
Collectibles unlock only inside the studio. The reward pays out only if they actually show up.
JACKPOT
Complete the hunt and win a free month, or branded kit.
For your restaurant
Keep the diners who walk past. Convert neighbourhood and visitor traffic into a database you keep long after the table turns.
EVERYONE WINS
Gift with purchase or a discount on the first visit for joining.
COME BACK
Collectibles tied to a menu drop, or a hunt across the surrounding streets.
JACKPOT
A gift card or an experience prize for completing the set.
Proof the mechanic works
Some of the world's biggest brands proved people will chase collectibles. Those are big brand budgets. We cite them to show the mechanic works, not to promise the same scale. Your version is local, affordable, and yours.
Burger King, Whopper Detour
Geofenced 14,000 competitor locations and drove 1.5m app downloads in nine days.
Pokémon GO, sponsored stops
Niantic reported a single activated partner store drawing roughly 2,000 visitors a day at peak.
Cadbury, Worldwide Hide
A virtual egg hunt drove over 1.7m site visits and sold out their premium range.
19 Crimes, AR wine labels
Millions of downloads and roughly 40% case volume growth across three years.
The AR is the fun part. The list is the asset.
With cookies gone and ad costs climbing, an audience you own outright is the most valuable marketing asset a local business can build. Forrester put numbers on it.
83%
Lower customer acquisition cost
73%
Higher conversions
72%
Better return on investment
You get 100% of the data. We publish none of it.
Every record your campaign collects belongs to your business. Export it any time, in full. We do not repackage client results as marketing material, which is why there is not a single customer's numbers anywhere in this deck.
Provably human
Every record comes from a person who physically stood in your venue to claim something. No bot can fake that.
Yours to export
Full customer records, name, contact, consent status, downloadable whenever you want them.
Never resold, never republished
We do not sell your data and we do not use your performance as someone else's sales pitch.
Consent built in
Granular opt in on the welcome screen, so what you inherit is clean and defensible, not a liability.
We build the first one. You run the next one yourself.
Every campaign we deliver is built in Augmento Studio, the same platform we hand over to you. Nothing is locked in a black box. Start done for you, move to self serve whenever you are ready.
Place it
Drop spawn points straight onto the map wherever you want collectibles to appear.
Dress it
Pick from a ready made 3D asset library, or commission something custom to your brand.
Reward it
Build reward campaigns and a points system, and publish a QR code in a click.
Measure it
Track users, sessions, interactions and claimed rewards from one dashboard.
Three ways to start
AR agencies quote $5k to $50k+ for project work. This is done for you at a fraction, and you own the list it builds. 15 to 20% off on 12 months prepaid.
Starter
GET FOUND
- One venue, up to 5 spawn points
- 2 to 3 custom AR collectibles
- A single café, studio or salon
- Full analytics dashboard
- Rewards catalogue
- Seasonal refresh
Growth
FILL THE PLACE
- Up to 3 locations or a city block, 15 points
- 4 to 6 assets plus a seasonal refresh
- Gyms, multi site cafés, boutiques
- Full analytics plus customer profile export
- Rewards catalogue, 3 to 5 items
- Weekly performance reports
Signature
OWN THE NEIGHBOURHOOD
- City wide, 30+ points, leaderboard
- 8+ assets, custom storyline, branded world
- Malls, attractions, breweries, groups
- Full customer data pipeline plus CRM export
- Custom storyline and branded world
- Category exclusivity in your area
Six new weekly regulars cover the whole first year
A café on the Growth tier: $5,900 setup, plus $1,188 a year. Close on this: incremental regulars times their annual value, against a fixed one off cost.
- A loyal coffee customer is worth roughly $780 to $1,092 a year at three visits a week.
- Moving someone from two to three visits a week is about a 50% revenue increase from that customer.
- Loyalty members spend 12 to 35% more per visit. Starbucks reports members spending 2 to 3 times more.
- A 5% retention lift can raise profits 25 to 95%. (Reichheld, Bain & Company)
- Interactive content drives roughly 52.6% more engagement than static. (Mediafly)
Let's fill your place, and build you a list while we're at it.
The quickest way in is a 60 second look at a live hunt. Most owners decide from that.
Setup from $2,950, then $99/mo. Done for you. You keep every record.