7 Matches. 7 Fan Bases. 7 Miles from Hard Rock. Turn World Cup Foot Traffic Into First-Party Data, Sponsor Revenue, and Tenant Sales
The Challenge
Hundreds of thousands of international fans will flood South Florida this summer. Aventura Mall will see them. The question is: will Aventura capture them?
The Opportunity
Aventura Mall is already the #1 mall in America. The World Cup makes it the center of gravity for global football fans.
How It Works
Three layers that transform Aventura Mall into the ultimate World Cup fan destination.
Scan
AR triggers placed at strategic locations across the mall (entrances, stores, food courts, art installations). Fans scan with their phone camera. No download needed. App Clip / Instant App launches instantly.
15Collect
Fans unlock AR collectible cards, trivia challenges, and national team content as they move through the mall. Gamified progression drives deeper exploration. Leaderboards and prizes keep them coming back across multiple match days.
Convert
Every interaction generates first-party data. Tenants and sponsors get attributed foot traffic. Aventura gets a real-time engagement dashboard. Fans get rewarded with exclusive experiences, gift cards, and signed merchandise.
Augmento: Engagement Infrastructure for the World Cup
We turn every square foot of Aventura Mall into a measurable, sponsor-ready, fan engagement moment. No app download required.
AR-Powered Fan Experience
Interactive AR activations deployed across the mall via App Clips (iOS) and Instant Apps (Android). Zero friction. Scan and play.
First-Party Data Engine
Every scan, interaction, and collection captures opt-in engagement data: nationality, location in mall, dwell time, visit frequency.
Sponsor Revenue Layer
AR activation zones sold to tenants, World Cup sponsors, and brand partners as premium digital placements inside the mall.
Cross-City Targeting
Deploy AR activations in NYC, Philly, Boston, Houston, Mexico City, and Guadalajara. Capture fans before they travel to Miami. Funnel them to Aventura.
Activation Layers
A modular system that Aventura can scale, customize, and monetize across every match day and beyond.
Hard Rock Stadium Match Schedule
10 matches over 33 days. Each one drives a wave of international fans to Aventura Mall.
Kick-off
Phase 1 details
Development
Phase 2 details
Testing
Phase 3 details
Live!
Launch
Cross-City Fan Targeting Strategy
We know exactly where each fan base starts their World Cup journey. We meet them there, capture them early, and funnel them to Aventura Mall.
Expected Impact
Conservative projections based on Aventura's existing traffic and World Cup multiplier effects.
AR Interactions
Across the full tournament window (June 15 to July 18). Based on 2-3% engagement rate on match-day foot traffic surges.
Unique Opt-In Profiles
First-party data records with nationality, engagement history, and visit patterns. A CRM asset that outlasts the tournament.
Increase in Dwell Time
Gamified exploration drives visitors deeper into the mall and keeps them engaged longer. More time in mall = more spend per visit.
Tenant Sponsors
Target anchor tenants and luxury brands for sponsored AR activations. Each sponsorship is incremental revenue for Aventura Mall.
Let's Build the World Cup's Best Fan Destination
Let's create something amazing together.