O Brasil é a marca de futebol mais amada do mundo. E não possui quase nada que derive desse amor.
Um projeto-piloto sem custos para a Copa do Mundo de 2026, com o objetivo de conquistar mais de 110 milhões de fãs, desbloquear mais de US$ 50 milhões em valor de parcerias e construir o primeiro ativo global próprio da CBF voltado para fãs.
A cada quatro anos, a Seleção captura a atenção do mundo e, a cada quatro anos, esse momento desaparece sem dados, sem relacionamento consolidado, sem infraestrutura de receita duradoura.
Copa do Mundo de 2026: Uma Oportunidade Única em Uma Geração para Dados e Receitas
A CBF pode construir um ativo para os fãs de mais de 50 milhões de dólares sem nenhum investimento inicial, ou assistir a mais um ciclo da Copa do Mundo desaparecer sem nenhum valor duradouro.
- 10M+ Perfis de fãs capturados e pertencentes à CBF para sempre.
- $3.7M+ Receita gerada durante o ciclo da Copa do Mundo
- Primeiro sistema de ROI mensurável para cada parceiro patrocinador da CBF
- A diáspora brasileira global finalmente se conectou aos canais oficiais da CBF.
Experience Gallery
See it on every screen
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A lacuna na receita gerada pelos fãs
O orçamento de US$ 398 milhões da CBF depende de parcerias que valem centenas de milhões com a Nike, Itaú, Guaraná Antarctica, Volkswagen, CIMED, Mastercard e Betano, mas o engajamento dos fãs não gera nenhum dado primário.
185M+ Brazilian Football Fans
85% of Brazil's 215M population identify as football fans
4.2M+ Global Diaspora
Passionate Brazilians in USA, UK, Portugal, Japan, Germany, completely unreachable
0% Fan Data Ownership
FIFA Fan Zones generate no data for national bodies
52% ROI Challenge
Sponsors say measurement is their #1 challenge
Projeto piloto Augmento x CBF: Custo zero, receita compartilhada, propriedade total.
Implantação gratuita da plataforma para a Copa do Mundo de 2026 em troca de participação na receita das ativações de patrocinadores geradas por meio da plataforma.
10M+ Global Fan Profiles, 100% Owned by CBF
White-labeled Seleção fan app captures first-party data across 20+ countries. Every fan profile, behavioral data point, and engagement history belongs to CBF in perpetuity. Post-World Cup, CBF owns a $50M+ sponsorship-grade fan intelligence asset.
Real-Time ROI Dashboards for Every Partner
Nike, Itaú, Volkswagen, Guaraná, Betano, CIMED get measurable engagement through AR try-ons, geo-fenced treasure hunts, and goal-moment sponsorships. Sponsors see ROI data match-by-match, not months later.
AR Experiences That Generate Revenue From Day One
Goal celebration AR, AI legend interactions, prediction challenges, digital collectible drops, and global treasure hunts across São Paulo, Rio, London, New York, Dubai. Every experience is monetized through sponsor integration.
First Official Touchpoint for 4.2M+ Global Brazilians
Brazilian fans in USA, UK, Portugal, Japan, UAE, Germany receive geo-fenced activations tied to their city. Fan zones become interactive AR arenas. CBF finally owns the relationship with its global fanbase.
Revenue Streams: $3.7M+ CBF Share, World Cup Cycle
Conservative projection based on 2% activation rate across 10M fan reach, 6 active sponsor partners
$1.4M - Checkpoint Activations
Sponsors pay for geo-fenced AR treasure hunt locations at Itaú branches, VW dealerships, retail points-of-sale
$900K - Digital Collectibles
Limited-edition AR collectibles tied to iconic Seleção moments, Nike jersey drops, legendary player interactions
$700K - Goal Moment Sponsorship
Every Seleção goal triggers sponsor-branded AR celebration. Betano and Mastercard own the goal-moment experience
$400K - Premium Experiences
VIP AR experiences, exclusive content access, meet-and-greet opportunities unlocked through platform engagement
$300K - Prediction Integration
Betano-sponsored prediction challenges with coin rewards redeemable for merchandise and experiences
$50M+ Post-WC Value Unlock
10M+ fan database enables 40% sponsorship premium uplift. CBF owns the asset forever, zero ongoing fees
Revenue Share Breakdown: CBF Keeps the Majority
Transparent rev-share model with CBF retaining 70-100% across all streams
Revenue Stream | CBF Share | Augmento Share | CBF Ownership Post-WC |
|---|---|---|---|
| Sponsor checkpoint activations | 70% | 30% | Revenue model continues |
| Digital collectible sales | 75% | 25% | Revenue model continues |
| Goal-moment sponsorships | 70% | 30% | Revenue model continues |
| Premium experience tickets | 80% | 20% | Revenue model continues |
| Fan data asset (10M+ profiles) | 100% | 0% | ✓ Permanent CBF ownership |
| Platform architecture | 100% | 0% | ✓ Permanent CBF ownership |
| All AR content created | 100% | 0% | ✓ Permanent CBF ownership |
Proven Engagement Results
Real performance data from live Augmento sports deployments
15+ Minutes Average Session
AI legend interactions and AR treasure hunts drive deep engagement vs 2-3 minutes for standard fan apps
+200% Dwell Time Uplift
Fans spend 3x longer at sponsor locations with AR treasure hunt checkpoints vs standard activations
+67% Merch Conversion
Prediction challenges and collectible rewards drive merchandise sales through gamified engagement loops
8x Social Share Rate
AR goal celebrations and collectible drops generate 8x more social shares than standard video content
+56% Fan Zone Attendance
AR-enhanced fan zones see significant attendance increases vs traditional viewing experiences
100% First-Party Data
Every interaction generates owned fan intelligence — zero data leakage to third-party platforms
Fan Engagement Projection: 10M+ Active Users by World Cup Final
Conservative growth model based on proven sports engagement patterns
User Acquisition Timeline
Fan growth from launch through World Cup final, based on match schedule and viral mechanics
Revenue Distribution by Source
CBF revenue breakdown across all platform monetization streams for full World Cup cycle
Deployment Timeline: 90 Days to Launch
Accelerated deployment pathway to World Cup 2026 — every day matters
Partnership Agreement (Week 1-2)
Contract signature, revenue share terms locked, CBF brand guidelines integration begins immediately
Platform Development (Week 3-8)
White-labeled Seleção app build, sponsor portal creation, AR experience development, content creation with CBF creative team
Sponsor Integration (Week 6-10)
Nike, Itaú, Volkswagen, Betano activation builds, treasure hunt locations mapped, ROI dashboard deployment
Beta Testing (Week 11-12)
Closed beta with 1,000 selected fans, performance optimization, sponsor preview and feedback integration
Global Launch (Week 13)
Public launch across all markets, full sponsor activation live, 24/7 support team deployed, real-time performance monitoring
Investment Required: $0
Revenue share model begins only after platform generates sponsor revenue
CBF retains 70-100% of all revenue streams
All fan data and platform assets owned by CBF in perpetuity
Option to continue post-World Cup at preferential licensing rate
Ready to Own Your Fans?
Every day we wait is a day of fan data CBF doesn't own. Let's start building Brazil's first global fan revenue infrastructure today.