CBF does not.
Copa do Brasil is where that changes.
Clubs from every state in the country. One property CBF controls end to end. It runs to a single match final in December.
How a fan becomes a name.
Every Copa match is an entry point. Under a minute each time.
Enter
A link or a QR code beside the fixture. Opens instantly on any phone. No app download.
Sign in
One tap with Apple or Google. That is the whole sign up.
Play
Every answer, prediction and share becomes a data point CBF owns.
What fans do.
It is fun. It is competitive. That is why they come back every round.
The quiz
Daily questions on Copa do Brasil history and club rivalries. Rankings per club. Brazil's biggest fan gets crowned in December.
The predictions
Fans call the score of every Copa fixture and share it with friends. Each share brings in the next fan.
The rewards
Discounts on official merchandise. Signed items to win once the knockout rounds begin.
Nobody knows which fans support which clubs.
Copa do Brasil is the only competition that touches every club in the country. That makes it the one property that can map club affiliation at national scale. No Brazilian football organisation holds that today. It is directly sellable to sponsors.
What CBF gets.
Owned forever. Not rented from a platform.
A permanent database
Verified identity, location, club affiliation, engagement and purchase behaviour. On every fan.
Revenue without investment
Merchandise commission shared equally. Sponsored quiz rounds and prediction pools become sellable inventory.
A stronger sponsor position
Show sponsors how many fans engaged, who they are and what they did. Every renewal starts higher.
The database does not end in December.
The Copa database becomes the launch audience for the Women's World Cup in Brazil. CBF enters its home tournament already holding the direct relationship.
What CBF provides.
No budget. No technical work. No posting obligation on the main CBF channel.
Brand approval
Permission to use the Copa do Brasil brand.
Quiz validation
Augmento drafts every question. CBF signs off.
Signed merchandise
A small allocation for knockout round rewards.
Acknowledgment
Any CBF channel. Secondary channels are enough. Augmento can push distribution directly.
Timeline
August to December
Phase 1: August
Quiz and predictions go live for the Copa do Brasil restart.
Phase 2: Knockouts
Rewards and signed item drops roll out as the rounds narrow.
Phase 3: December
The first single match final in Copa history. Brazil's biggest fan is crowned.
Final whistle
CBF closes the season owning a fan database no other federation holds.
One call to confirm scope.
Augmento launches within three weeks of a green light. Reply with a time that works for the Copa do Brasil team.