Casa Mundial
The Spanish-language fan platform Comcast launches at the FIFA World Cup 2026 and operates for the decade that follows.
The most underleveraged media asset at the FIFA 2026 World Cup is sitting inside Comcast's own infrastructure. 30 million Latino households, gigabit pipes, an AR-ready surface and no platform on top of it yet.
Bringing people together
Native AR experience
No app download. No friction. Users scan a QR code and instantly enter an interactive 3D experience. 10x higher engagement than app-based AR. Runs on 3 billion+ devices worldwide.
+4What year was augmented reality first demonstrated?
+15What year was Comcast founded?
Every human interaction becomes structured data
Dwell time, interaction depth, lead qualification signals, geographic distribution, device profiles, engagement patterns. All captured automatically. All first-party. All owned by Augmento.
City Scape Global
Brand Activation
Fan Activations
Priceless reactions and data
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
The U.S. Latino fan is the most underpriced audience in advertising. These numbers define the opportunity Comcast is uniquely positioned to own.
Investment
~5 week sprint plan towards a WorldCup AR Activation
1-Year Augmento License included
- Setup of Collectibles/Quizzes
- Setup of Rewards & Comcast Virtual currency
- Live Updates (Quizes/Collectibles) during World Cup
- 3D Brand asset creation
- First-party data & reports