Find the shirts. Predict the scores. Prove you are Brazil's biggest fan.
One game. Every club. Every state.
Fans hunt club shirts in augmented reality, answer daily quizzes and predict every match. They earn points, they challenge friends, they win prizes. Every action builds a fan database CBF owns.
How a fan joins.
Under a minute. No app download.
Scan
A QR code or a link beside the fixture. Opens instantly on any phone.
Sign in
One tap with Apple or Google. That is the whole sign up.
Play
Every find, prediction and share becomes a data point CBF owns.
Three ways to play.
It is fun. It is competitive. That is why they come back every round.
Hunt the shirts
Club shirts appear in augmented reality at stadiums, stores and landmarks. Find them, collect them, earn points.
Predict the scores
Call the result of every Copa do Brasil match. The closer the call, the higher the score.
Answer the quiz
Daily questions on club history and rivalries. The true fans rise to the top.
Three revenue streams.
The assets can be a club shirt, a trophy or a sponsor product. One engine, endless content.
Merch and discounts
Points unlock discounts at the club shops and official stores. Purchases run through affiliate links. Commission shared 50/50 with CBF.
Sponsored moments
Brands sponsor quiz rounds and prediction pools. A national game with thousands of daily players is premium inventory CBF can sell.
Prizes and rewards
Top fans win signed merchandise and exclusive rewards. Prizes drive daily play. Play drives data. Data drives revenue.
Every prediction is a challenge to a friend.
Brazilians already argue about their clubs and call every score. The campaign turns that instinct into a game with points, rankings and prizes. Fans recruit fans, round after round. No paid media needed.
What CBF gains.
The real prize is the data.
A fan database CBF owns forever
Every fan is a verified identity with location, club and behaviour attached. No Brazilian football body holds this at national scale.
Revenue with zero investment
Shirt and prediction rewards route fans to official merchandise. Commission shared 50/50 with CBF.
A proven model for 2027
Copa do Brasil proves it. The same engine scales to the Women's World Cup in Brazil next year, bigger.
What CBF provides.
Almost nothing.
Brand approval
Permission to use the Copa do Brasil brand.
Quiz sign off
Augmento drafts every question. CBF signs off.
Signed merchandise
A small allocation for the knockout round prizes.
One acknowledgment
Any CBF channel. Secondary channels are enough. Augmento pushes distribution directly.
No budget. No posting obligation. No technical work.
Augmento builds it, runs it and funds it. CBF approves the brand and the questions.
Timeline
August to December
Phase 1: August
Shirt hunt, quiz and predictions go live for the Copa do Brasil restart.
Phase 2: Knockouts
Rewards and signed item drops roll out as the rounds narrow.
Phase 3: December
The final. Brazil's biggest fan is crowned.
Final whistle
CBF closes the season owning a fan database no other federation holds.
The copa will crown its biggest fans
Live within three weeks of a green light. In time for the August restart. Reply with a time that works for the Copa do Brasil team.