One link. No app. No new packaging.
Don't ask a fan where they were. Know they were there.
Human verified data, in one sentence.
The standard on pack promotion runs like this. Buy first. Find the QR. Load a page. Fill in a form. Type barcode digits. Declare where you bought it. Submit. Usually lose. Keep the barcode in case you have to prove it. Every step is a request. The consumer does the work of data entry, and most of them get nothing back. And the location, the single most valuable field in the whole form, is the one thing that is never verified. It is typed in by the person answering.
If you dont want to read this text, imagine taking the steps..
Same season. Opposite mechanic.
Fanta is asking consumers for data. Augmento observes consented behaviour through the experience. Those are not the same thing.
Today |  With Augmento | |
|---|---|---|
| Entry | Buy the product first | Discover first |
| First moment | A form loads | The experience starts |
| Effort | Details, barcode digits, store name | Walk there |
| Location | Self declared | Verified |
| Outcome | Win or lose | Always something |
| Data | What people submitted | What people actually did |
| Result | A campaign endpoint | An audience relationship |
The journey
One consumer. Four moments. This is the demo, not four separate AR examples.
Know me
Three visual questions, not a form. Midnight party or abandoned castle? Run or investigate? Sweet or sinister? Then: Drayk chose you. Consent and lightweight identity happen here, inside the story.
Move me
Drayk left something 84 metres away. Find it. They walk. Augmento verifies the perimeter. You found it. The Drop opens. Claim a Fanta. This is the hero moment and it is the one nobody else can build.
Spread me
Pass the curse. Someone left you a Fanta, waiting at this location until midnight. No app. Tap, travel, arrive, claim. One participant creates the next participant.
Understand me
Tonight at 20:00, a thousand Fantas disappear across the city. Different Drops, different rules, all live at once. Some expire at midnight. Some only open for people who chose Drayk. Some only for returning fans.
Two screens, always
The consumer experiences Halloween. Fanta sees human behaviour. Same ten seconds.
What the fan sees | What Fanta learns | |
|---|---|---|
| 01 | Drayk chose you. | Character affinity, answers, source |
| 02 | Your Drop is 84 metres away. | Intent, and a person who chose to travel |
| 03 | You found it. | Presence verified. Place, time, dwell |
| 04 | Gift one to a friend. | Referral, arrival, conversion, full chain |
| 05 | Come back tomorrow night. | Return behaviour, not a repeat impression |
The moat
A microsite copies the look. It cannot copy live orchestration across place, identity, inventory, reward and data. Delivered at scale for the World Economic Forum and the Brazilian Football Confederation. We make it exist outside the screen. Nothing carries our name.
Live geo
Proof of presence. The unlock is impossible from a sofa.
Rewards
Inventory by store, market, character and time window.
Control
Anti cheat and redemption rules. Built for regulated promotions.
Content
Quest logic changes live, mid season, with no rebuild.
Identity
Opt in and human verified. A first party base Fanta keeps.
Data
Live dashboard and CRM export. Arrival, claim, referral, return.
Scan to open
Point your phone camera at the code below.
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
About Augmento
Augmento is a first party data company. We sit underneath a campaign as an invisible interactive layer, so the fan gets an experience instead of a form, and the brand gets proof of presence instead of a typed in answer. We do not ask people where they were. We know they were there. That single difference turns a list of entries into behavioural insight the brand actually owns.
Fanta owns Halloween. Augmento adds the data layer.
The consumer experiences Halloween. Fanta sees human behaviour.
Small enough to run inside this season. Large enough to prove before the 2027 pack goes to print.