The Engagement Infrastructure for FIFA Fan Festival 2026
Turning millions of anonymous visitors into measurable, monetizable, engaged fans. At zero cost to FIFA.
FIFA Fan Festival 2026 by the Numbers
The world's largest free sports festival across North America
14 Fan Festivals
Across three countries
16 Host Cities
From NYC to Mexico City
39 Days
June 11 - July 19, 2026
10M+ Expected
Total festival visitors
Every Fan Festival Visitor is Invisible
Fan Festivals are free and open to the public. No tickets, no registration, no data capture. FIFA's largest community touchpoint is also its biggest data blind spot.
- No Visitor Identity - Age, nationality, language, group size unknown
- No Behavioral Data - Zero understanding of visitor flow or dwell time
- No Sponsor ROI Proof - adidas, Coca-Cola, Visa invest millions with estimated returns
- No Fan Continuity - A 4-hour Day 1 visitor is a stranger on Day 5
Augmento Builds the Engagement Layer
A digital engagement infrastructure deployed across all 14 FIFA Fan Festivals. No app download required.
Instant Access
Fan scans QR code at any activation point. No app download needed. Loads in under 7 seconds on any smartphone browser.
Engage & Experience
AR experiences, gamified challenges, sponsor activations, live stage interactions, and rewards. Every touchpoint is interactive and measurable.
Data Intelligence
Every interaction generates verified first-party data. Demographics, dwell time, engagement depth, and behavioral patterns - all captured in real-time.
Experience Gallery
See it on every screen
Screen 1
Screen 2
Screen 3
Phone 4
Interactive 3D Venue Map & Navigation
Every Fan Festival gets a location-based AR experience map with real-time wayfinding and discovery
AR Wayfinding
Navigate to stages, food zones, and sponsor activations with AR overlays on live camera view
Fan Shop Locator
Find official Fanatics merch points with distance, wait times, and exclusive AR offers
Sponsor Activation Pins
Every sponsor zone appears with engagement status, queue length, and available AR experiences
Cultural Discovery Trail
Each host city has unique AR content celebrating local culture. Collect all 14 cities for bonus rewards
Live Stage Finder
See which artists are performing now, upcoming sets, and AR-enhanced stage experiences
AR Photo Hotspots
Landmark AR photo opportunities with trophies, player models, and national celebrations
FIFA Fan Quest - Gamified Fan Journey
Every touchpoint becomes a data capture moment with compelling rewards
Check in via QR
Festival arrival activation
Complete AR penalty shootout
Skill-based mini-game
Watch match on big screen
Verified viewing engagement
Vote for live performer
Entertainment participation
Visit 3 sponsor AR zones
Brand engagement challenge
Collect 5 AR player cards
Digital collectible hunt
Visit Fan Festivals in 3 cities
Multi-city loyalty bonus
Exclusive Rewards
Merch discounts, priority viewing, meet-and-greets, exclusive AR collectibles
Verified Engagement Metrics for Every Sponsor
Every FIFA sponsor gets a digital AR layer with tracked, measured, and attributed interactions
Sponsor | AR Activation | Engagements | Conversion | Verified |
|---|---|---|---|---|
| adidas | AR Boot Customizer | 342K | 18.2% | ✓ |
| Coca-Cola | AR Bottle Catch Game | 891K | 24.7% | ✓ |
| Visa | AR Tap & Unlock | 567K | 31.4% | ✓ |
| McDonald's | AR Golden Goal | 1.2M | 28.9% | ✓ |
| Hyundai-Kia | AR Fan Car Config | 234K | 12.8% | ✓ |
| Bank of America | AR Financial Zone | 189K | 15.3% | ✓ |
AR-Enhanced Live Entertainment Layer
Every host city programs live entertainment across 39 days. Houston runs 34 days of performances. NYNJ has Live Nation producing headline concerts. None of it is digitally connected today.
AR Stage Experience
Fans point their phone at the stage for AR overlays, artist info, visual effects, and social links
Real-Time Fan Voting
Audiences vote for performers via AR. Fan Favorite leaderboards per city and globally
AR Artist Discovery
Scan a performer to unlock their profile, streaming links, and upcoming sets
Performer Analytics
Which acts drive crowd density, dwell time, and social shares. Data host committees never had
FIFA Pays $0. Earns Millions.
Revenue share model across four tiers
Augmento assumes all development, deployment, and operational costs
FIFA retains 100% ownership of first-party data
Additional revenue from post-event data licensing
One Platform. 14 Cities. 3 Countries.
Deployed and managed centrally via Augmento Studio. No custom development per city. Scales instantly.
New York/NJ
Liberty State Park - 8 matches
Los Angeles
LA Memorial Coliseum - 8 matches
Dallas
Fair Park - 9 matches
Miami
Bayfront Park - 7 matches
Houston
Discovery Green - 8 matches
Atlanta
Centennial Olympic Park - 8 matches
Philadelphia
Lemon Hill - 6 matches
San Francisco
Civic Center - 7 matches
Seattle
Seattle Center - 7 matches
Kansas City
WWI Museum - 6 matches
Boston
City Hall Plaza - 7 matches
Toronto
Ontario Place - 6 matches
Vancouver
BC Place District - 7 matches
Mexico City
Zocalo - 8 matches
Implementation Timeline
March 2026 through post-tournament analysis
Partnership Agreement
March 2026 - Terms, scope, data ownership, revenue share finalization
Platform Configuration
March-April 2026 - Augmento Studio configured for all 14 locations
Content Production
April-May 2026 - AR experiences, gamification, city-specific content creation
Testing & QA
Late May 2026 - On-site testing at 2-3 pilot festival locations
Tournament Launch
June 11, 2026 - Full deployment across all 14 Fan Festivals
Live Operations
June 11 - July 19 - Real-time management and data reporting
Post-Tournament
August 2026 - Final analytics, database handover, comprehensive case study
The Ask - Five Specific Requests
FIFA invests $0. Augmento assumes all development, deployment, and operational costs.
Official Designation
FIFA Fan Festival Digital Engagement Partner (or equivalent official status)
Site Plans & Sponsor Lists
Access to festival site plans and sponsor contacts for AR activation sales
Co-Branded Communication
Joint introduction to existing sponsors for the AR layer opportunity
On-Site Placement
AR activation points (QR codes, signage) at all 14 festival locations
Data Sharing Agreement
FIFA owns 100% of first-party data. Augmento is the processor.
This isn't a technology vendor pitch. This is engagement infrastructure for the biggest free festival on Earth.
Turn 10 million anonymous visitors into measurable, monetizable, engaged fans. Generate $2.4M+ in revenue for FIFA at zero cost while capturing unprecedented first-party data across 14 cities, 39 days, and 3 countries.