Geo-Fenced AR Experiences for Music
Album releases. Unreleased vault drops. Live moments. One platform turns any music event into a location-gated experience fans have to show up for.
$55-105M in additive revenue per major campaign. First-party fan data you own forever.
The Challenge
Three problems these days with releasing music
Fragmented Ecosystem
Album sales, concert tickets, and fan engagement live in separate silos. There's no single system connecting the fan journey from discovery to die-hard loyalty.
Zero Owned Data
Fan data sits with Spotify, Instagram, and ticketing platforms. Club Worldwide doesn't own the relationship, the platforms do. That's leverage you're giving away.
Untapped Sponsor Value
80-90M fans is a massive asset, but without data and activation tools, sponsor deals feel like traditional ads instead of premium embedded experiences.
Music That Lives in the Moment
Global AR Events binds exclusive performances to physical places, unreleased, undownloadable, and unforgettable.
You Had to Be There
Certain performances only exist at a specific coordinate on earth. No stream. No replay. No download. If you want to hear it, you show up, and when you leave, the music stays exactly where it was.
Some Music Is Not Meant to Be Everywhere
Artists choose what never leaves the room. Global AR Events gives creators a vault that no platform, no algorithm, and no pirate can crack, because the music is bound to a place, not a file.
+75Take a photo or video with the collectible and start the challenge
The Data Stays Yours
Every attendance, every listen, every fan interaction belongs to the artist, not a streaming giant. Global AR Events returns full ownership of audience data to the people who made the music worth hearing.
+75Take a photo or video with the collectible and start the challenge
Fans Become Part of the Story
When only the people in that room on that night heard something the world never will, those fans carry something rare. Global AR Events transforms audiences into witnesses, a community defined by presence, not a playlist.
Album Drops Are Broken. Here's the Fix.
The difference between a standard midnight release and a Drop Zones global AR event.
The Problem Today | With Augmento |
|---|---|
| Midnight drop, instant streams, zero scarcity | Location-gated tracks create urgency and real-world FOMO |
| Fans are passive listeners with no reason to move | Fans become active participants in a global real-world quest |
| Labels own nothing: no emails, no GPS data, no behavior | You own every data point: GPS, dwell time, full engagement history |
| Merch lives on a separate page nobody visits | Merch, collectibles, and content integrated into one seamless flow |
| Every release competes with 100K other tracks dropped daily | Every Drop Zone release is a cultural event the press covers for free |
| Revenue ceiling = streaming royalties | Five additive revenue streams totalling $55–105M per major drop |
Music Becomes a Place
Three modes, one platform, geo-fenced experiences that drive real-world fan movement, first-party data, and revenue streams streaming will never touch.
Gate the Album. Move the World.
Scatter tracks across 10 cities worldwide. Fans travel to each geo-fenced Drop Zone, scan a QR code, and WebAR launches instantly, no app, no friction, works on 3 billion+ devices. The full album unlocks only for those who make the journey, giving superfans exclusive first-listen access before it reaches any streaming platform.
Unreleased Music Bound to a Single Location.
Some things are not meant to be everywhere. Vault Drops tie unreleased tracks to one specific place, undownloadable, unrecordable, and gone the moment a fan steps outside the zone. It's the rarest experience in music: content that cannot be copied, clipped, or streamed. Scarcity that no algorithm can replicate.
Every Venue Becomes an Extended Universe.
Geo-fence exclusive AR content around tours, festivals, and pop-ups. Behind-the-scenes footage, artist commentary, and immersive visuals that exist only inside the venue. Fans at the show get something fans at home never will and every share they post proves it. Under 3 seconds from scan to fully immersed.
Gamified Progression Turns Listeners Into Superfans
Four fan tiers convert casual listeners into high-value superfans and that top 7% self-identifies through action, not algorithms. Every tier is a conversion opportunity.
LISTENER
Single track unlocked. Bronze digital badge earned. Global leaderboard entry activated. The entry point that turns a casual stream into a committed first step.
EXPLORER
Three tracks unlocked. Silver badge awarded. Exclusive merch access granted alongside a custom AR filter, fans are now advocates carrying your brand into the world.
DEVOTEE
Full album early access. Gold badge. Stems pack and behind-the-scenes content, rewarding the fans who go further with access no casual listener can buy.
LEGEND
Platinum badge. Tour presale priority. Meet-and-greet entry. This is your highest-value audience segment, self-selected, deeply invested, and impossible to fake with an algorithm.
Global Album Drop: 10 Cities, 10 Tracks, 14 Days
A 14-day campaign structure that builds anticipation, drives real-world action, and rewards your most loyal fans, scalable from 1 city to 50 venues.
TEASE
Cryptic posts drop coordinates one by one. Fan speculation explodes across every platform. Countdown fever builds, no one knows what's coming, but everyone knows something is.
HUNT
Fans race to geo-fenced landmarks in NYC, Tokyo, London, Paris, Dubai, Chicago, Berlin, LA, Seoul, and São Paulo. QR scan launches the AR experience instantly. No app. No friction. Just show up.
UNLOCK
All 10 locations activate simultaneously. The full album drops exclusively to fans who made the journey, before any DSP, before any streaming platform. The reward is real.
REWARD
Top-tier fans receive tour presale tickets, meet-and-greet invites, and exclusive collectibles. Loyalty made tangible. This structure scales, 10 cities for a global drop, 1 city for a vault release, 50 venues for a world tour.
Five Revenue Streams Beyond Streaming
Drop Zones unlock additive revenue per major campaign, on top of streaming royalties. You own every data point. Not Spotify. Not Meta. Not Google.
Premium Access Tiers
Free, $29, $99, and $499 passes let fans self-select their level of commitment. Every tier unlocks a deeper layer of the experience and a deeper share of wallet.
Digital Collectibles
Location badges, completion sets, and stems packs. Scarce, verifiable, and impossible to fake. The kind of covetable scarcity that only physical presence can create.
Brand Partnerships
Location sponsors, streaming exclusives, and native AR placements. Brands pay a premium for direct access to verified superfans, an audience no DSP can deliver.
Exclusive Merchandise
Location-locked drops and NFC-enabled merch tied to physical attendance. It cannot be faked. It cannot be replicated online. It cannot be ignored by collectors.
Data & Licensing
Fan behavior insights, documentary rights, and syndication deals. Every interaction is a data point you own, a long-term strategic asset that compounds across every future campaign.
Every Release Deserves More Than a Midnight Upload.
No app download. 3 billion devices. We handle everything. Whether it's a global album rollout, an unreleased track locked to one place on earth, or a tour-wide AR layer across 50 cities, Drop Zones is the infrastructure. Let's build the one fans remember forever.