GMOLx creates the event. Augmento makes participation measurable.
A sports and entertainment partnership. Fans take part on the phone they already hold. Sponsors see what happened. No app download.
We turn a real-world moment into first-party data the owner keeps.
A person points a phone. The moment comes alive, shaped to them. In that second we convert voluntary interactions into consented first-party identity, preference, and intent signals. No app, no download. The experience is the capture mechanism. The data is the product.
The experience is the capture mechanism
A person points a phone. No app. No download. The moment comes alive, shaped to them. Compatible with 3B+ smartphones - no install required. The experience people love is how we capture the data.
+7Take a photo or video with the collectible and start the challenge
The data is the product
In that second we convert opted-in interactions into consented identity, preference, location-context, and intent signals. Dwell time, interaction depth, intent signals, device and session metadata, captured within the operator’s consent and privacy framework, geographic distribution. All captured automatically. All first-party. All owned by the venue, the federation, or the project.
Visitors open an experience on their phone, take part in an activity and discover something worth returning for.
A QR at the venue is the entry. No app download. GMOLx gains additional sponsor packages and a clearer view of engagement.
Three activations. One layer.
Proposed concepts for the events GMOLx already runs.
Padel fan participation
Match predictions and collectibles give fans a reason to take part between points. Lock a prediction, collect the moment, come back for the next match. No purchase required.
LEVEL UP discovery challenges
A connected journey helps visitors discover activations and take part across the floor. Scan, play, explore. Each zone completed unlocks the next.
Ramadan at the Park lantern trail
An AR lantern trail connects family entertainment, activity zones and food vendors. Families collect lanterns across the park and discover what is on.
Sponsor packages
Three ways a partner takes part. GMOLx sells them as its own inventory.
Sponsored challenge
A partner supports a prediction, quiz or skill activity. Reporting shows participation and completion.
Discovery route
A branded journey connects selected venue locations. Reporting shows starts and completed stops.
Approved benefit
Participants unlock an agreed vendor or sponsor benefit. Redemption tracking connects engagement to use.
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
Reporting that supports renewals
Each activation has a clear action to measure. Data access, consent and attribution are agreed before launch.
Participation
Experience starts and completed activities.
Discovery
Recorded visits to participating touchpoints.
Sponsor outcomes
Offer saves and verified redemptions where enabled.
Follow up
Consented enquiries and return participation.
The first pilot
Small enough to start. Complete enough to report.
One event
One lead sponsor
Three activation points
Zero friction
What the pilot delivers
One visitor journey. A standout AR interaction. An approved sponsor action. An event and partner report.
Who does what
GMOLx leads event access and commercial relationships. Augmento delivers the experience and reporting. Fixed scope and fee once the event, assets and approvals are clear.
The next event can be the first pilot.
Select the event and sponsor. We will develop the visitor journey and a costed scope. Wesley Pabis, CEO, Augmento FZCO.