On launch day millions of fans are on the street between the shop, the sofa and the stream. Augment drops turn that walk into a game of its own. No app. Just the camera.
Rockstar owns the screen. Nobody owns the street yet.
A drop is a physical point in a city. A QR code, an NFC chip, a poster, a counter. Scan it and you are in: a quiz, a challenge, in game credits, a collectible. Every scan is a real fan at a real place, and the data stays with the partner.
How a drop works.
Find the drop
Drops sit in gaming cafes, retailers, esports venues, car meets and partner bars. A code or a chip. The fan scans and the experience opens in the browser in seconds.
Play for it
A quiz on the trailers. A questionnaire on what you play and where. A short AR challenge. Each answer is a data point. Each completion earns points.
Cash it in
In game credits, console giveaways, custom 3D collectibles and merch. Collect enough drops and the reward unlocks at a partner location.
+500Why now.
19 November
Consoles first, PC later. Two launch windows, one platform.
Proof of presence
Bots cannot scan a poster in a cafe. Sponsors pay for that certainty.
No app
Web and mobile. Zero download between the fan and the drop.
Sovereign data
Age band, platform, habits, location. Held by the partner, not the store.
City by city
Dubai first. Kuala Lumpur, Singapore, Beirut and Saudi in 2027.
Sponsor ready
Retailers, telcos, energy drinks and hardware brands buy drops, not banners.
The data you will see.
Live in a white label dashboard from the first scan. Exportable at any time.
Scans per drop
Which locations pull, per day and per hour around launch.
Contacts
Email and consent captured with every unlock. The partner keeps the list.
Quiz and questionnaire answers
Platform, spend, favourite modes, where they watch. Behavioural data at scale.
Conversion per mechanic
Quiz versus challenge versus questionnaire, so the best mechanic gets more drops.
Reward redemption
Which prizes move people and where they redeem.
Timing and drop off
Scan to completion time and where fans quit.
Staying inside the lines.
Our own assets
Digital visuals and 3D collectibles created by us. No game IP reproduced.
On the ground
The activation lives at physical points, not inside the game.
Approvals where needed
Physical merch runs through the relevant approval process before production.
Two weeks to a live platform.
Phase 1: Week 1
Scope and city list locked. Drop locations confirmed with partners on the ground. Mechanics and prizes set.
Phase 2: Week 2
Drops built. Codes and chips shipped. White label dashboard live.
Phase 3: Pre launch
Teaser drops in partner venues. Streamers seed the hunt.
19 November
Launch day drops open citywide. Counter public. Runs through the PC release.
Let's pick the first ten drops.
One call. We bring the drop map, the mechanics and the numbers.