70 countries. 2,000 retail doors. Pacha, ADЕ, Sónar, Saint Laurent. And almost none of it comes back to you.
Your products go everywhere. The relationship stops at the till.
Someone buys Hears, wears them at Pacha, at ADE, at Sónar, in a paddock. Every one of those is a real moment in a real place. Today the relationship ends at checkout.
One tap. Seven seconds. No app.
The chip lives in the case the fan already carries everywhere.
Tap
An NFC chip in the carry case. Phone held against it and the moment opens. No download, no account. A printed QR sits inside the lid as backup.
Recognise
The chip says which case. The phone adds the place and the moment. Ibiza opens one world, Amsterdam another. Same case, different screen.
Verify
A tap on a physical tag only happens if a real person is standing there. No GPS spoofing. No bot traffic. No estimated reach.
Pokémon Go, except the rewards are real.
Tap the case and the map of the venue opens. Points across the site. A drink at the bar. A limited colourway at the merch stand. A set that exists only there. The fan walks over and taps to collect. The difference is that the tap proves he was standing there. GPS can be faked. A tap cannot.
HOW IT WORKS
- No App Download
- Opens with a tap
- Collect real rewards
- Every record a real human
Every marketing number can be faked. A tap cannot.
Impressions can be bought. Followers can be farmed. Clicks can be botted. The web is filling with agents and synthetic engagement, and advertisers are paying for audiences that increasingly are not people. A person walking to a tag at one in the morning cannot be faked by anyone. That is the scarce asset now, and OOAK is sitting on the supply.
Three tiers. Three revenue lines.
Free tier builds the audience. Paid tier monetises it. Brands fund the rewards.
Open
Free for everyone. Tap, open the map, collect what is there. Every tap is a verified moment and every fan is worth something to a brand. Volume is the point. This tier is what makes the rest sellable.
OOAK Circle
A paid membership for the things that genuinely cannot be given to everyone. Guest list access, early ticket windows, invitations to closed events, real discounts across partner brands. Scarcity is the product, not a longer list of perks.
The Map
Brands and venues buy a point on the map for a season, not a weekend. They are paying for proven footfall instead of estimated eyeballs, and they can see exactly how many people showed up.
What OOAK walks away with.
Not a campaign. An asset that compounds every season.
A human verified fan graph
Every record is a real human at a real place at a real moment. No login, no account, no email required. The audience becomes yours instead of the platform's.
One time buyer becomes a paying member
Zero friction
Unfakeable
Leverage with partners
Hard numbers to take to Pacha, ADE and Sónar. Verified moments, not estimated impressions. It changes what you are worth to them.
Portfolio infrastructure
One layer across Hears, Dore & Rose and every brand OOAK acquires next. Build it once, run it everywhere.
Binance
CBF (Brazil's national football)
Festivals
OOAK owns the member. We power the layer underneath.
Your brand. Your creative. Your fan relationship. Your commercial inventory. Consent captured cleanly at the first tap, so the data is clean enough to build a business on. Augmento stays invisible and keeps evolving the infrastructure underneath. Not an agency. Not a consumer brand. A permanent layer.
Land, then expand.
Audience first. Revenue second. That order matters.
Phase 1: The Pilot
One venue, one run of dates. Prove the tap rate, the collect rate and the reward loop. Small money, real numbers.
Phase 2: The Proof
Taps, dwell, collect rate, repeat visits, conversion. Every number traceable to a real human. This is what you take to partners.
Phase 3: The Audience
Open the free tier across the full calendar. ADE, Sónar, the moto season. Build the audience before charging anyone for it.
Phase 4: The Membership
Launch Inner Circle once the audience is big enough to be worth joining. Sell season placements on the map to brands.
The Portfolio
Same layer across Dore & Rose and every brand OOAK adds. Hotels, retail doors, 70 countries.
Let's prove it in one venue.
Bob, worth a session with you, Vince and Nick to scope the first venue. Reply with a window that suits you and we will build around it.