Augmento x Aramco Ventures

Augmento. The first-party data layer for the physical world.

Prepared for Aramco Ventures - July 2026

About

Augmento builds engagement infrastructure for physical spaces and live audiences: the layer that turns venues, events, and destinations into owned attention, owned data, and measurable revenue.

The old model rents impressions. Brands pay to be counted, never to be known: audiences leak away the moment the campaign ends, and third-party tracking is disappearing under regulation. Meanwhile spatial computing has moved from gimmick to infrastructure - Apple, Meta, and AI-generated 3D have made augmented experiences a standard interface, not a novelty.

Augmento sits at that shift. Through no-app interactive experiences - no downloads, no friction - visitors step into experiences built around them as individuals. Every interaction becomes first-party data the operator owns and outcomes it can prove: footfall, dwell time, conversion, repeat visits.

We already run this infrastructure in the region: Diriyah in Riyadh, the World Economic Forum's AMNC in Dalian, and the Brazilian Football Confederation ahead of World Cup for Women in 2027. We don't run campaigns. We build engines our partners keep.

The Market Nobody Owns Yet

SOM | $180M

TAM | $340BSAM | $18B

TAM | $340B

Global physical engagement infrastructure spend across venues, destinations, sponsorships, experiential marketing, and first-party data.

SAM | $18B

Enterprise destinations actively investing in digital engagement across MENA, Europe, and North America.

SOM | $180M

Realistically reachable by Augmento within five years through enterprise deployments and platform licensing.

trusted by

Diriyah, World Economic Forum, Delage, and Brazil's national football federation CBF.

$2.4M Raised to Date

Backed by family offices in LA and investors in Saudi Arabia.

2022

Pre-Seed

Raised $400K 🇸🇦

2023

Seed

Raised $1M 🇺🇸

2025

Ext. Seed

Raised $1M 🇺🇸

Seed Round

Instrument

SAFE

Minimum Ticket

$500K

Max Equity

15%

Valuation CAP

$20M

The Team

Enterprise sales, product depth, and AR engineering. Based in Dubai.

Wesley Pabis

Wesley Pabis

CEO & Co-Founder

Leads enterprise sales and client relationships across the globe.

Remy de Klein

Remy de Klein

CDO & Co-Founder

Owns product, architecture, and creative — including the Augmento Drops design system.

Viktor

Viktor

CTO

Head of the developer team.

Oleksii

Oleksii

Senior Unity / AR / Swift

Supports AR development and reusable module delivery.

Igor Beuker

Igor Beuker

Advisor

Strategic advisor and futurist on brand, growth, and positioning. 5 exits.

Jeff Mahony

Jeff Mahony

Investor/Advisor

A seasoned technologist and systems architect with over three decades of experience.

HRH Noura al Saud

HRH Noura al Saud

Investor

Her Highness Princess Noura bint Faisal Al Saud founded Culture House as a Saudi boutique consultancy.

Martin

Martin

3D Artist

3D Expert with a master in arts and computer science

Lace

Lace

Enterprise Partnership Manager

USA Brand Partnerships

Diriyah

CBF (Brazil's national football)

World Economic Forum

Latest Product Showcase

At the AMNC26 in Dalian China for the World Economic Forum

One engine. Three markets. One asset.

Real Estate

//01

Know the buyer before they reach the showroom. Augmento puts the project in their hands and reads the intent behind every interaction, so the sale starts before the first meeting.

Sports and Entertainment

Fan attention is the most wasted asset in sport. Augmento turns each activation into first-party data the rights-holder owns. Who the fans are, what moves them, what they will pay for.

Art and Galleries

A viewer becomes a known collector. Reach turns into a contact list the artist owns, not a post that disappears.

HOW IT WORKS

No App Download
Opens via QR or Link
Win real rewards

The most valuable asset a venue creates is the one it gives away.

Every stadium, museum, and project generates a stream of behavioral data about who attends and what they want. Today that data defaults to foreign platforms the moment a visitor opens their phone. The owner is left with a footfall number. Augmento keeps the data inside the asset, owned by the operator, not rented from a platform an ocean away.

Digital Art Activation

Brand Activation

Events

We turn a real-world moment into first-party data the owner keeps.

A person points a phone. The moment comes alive, shaped to them. In that second we convert voluntary interactions into consented first-party identity, preference, and intent signals. No app, no download. The experience is the capture mechanism. The data is the product.

No-app AR Platform

The experience is the capture mechanism

A person points a phone. No app. No download. The moment comes alive, shaped to them. Compatible with 3B+ smartphones - no install required. The experience people love is how we capture the data.

The experience is the capture mechanism

Share to Unlock

+7

Take a photo or video with the collectible and start the challenge

Data Engine

The data is the product

In that second we convert opted-in interactions into consented identity, preference, location-context, and intent signals. Dwell time, interaction depth, intent signals, device and session metadata, captured within the operator’s consent and privacy framework, geographic distribution. All captured automatically. All first-party. All owned by the venue, the federation, or the project.

Two Revenue Engines, Compounding Returns

Proven model with blue-chip clients and recurring revenue streams

ENGINE 1 — HIGH VALUE

Tailored Projects (Agency)

Custom AR activations for enterprise clients. $25K to $500K+ per deal. Five verticals: sports, music, real estate, events, brand activations. Live with the Diriyah Gate Authority and the World Economic Forum, with CBF (MoU signed) activations planned around the World Cup. Every project generates reusable templates that feed the SaaS product.

Tailored Projects (Agency)

ENGINE 2 — RECURRING

SaaS Subscriptions

Self-serve Augmento Studio access. Unlimited AR creation, geolocated exhibition management, full analytics. The platform is agent-native, built on MCP, so campaigns are created and deployed through an AI agent rather than a services team. That is what keeps the SaaS engine at software-level margins as we scale.

Augmented Intelligence

Is the convergence of Augmented Reality and Artificial Intelligence in a single SaaS platform, delivering intelligent, immersive engagement experiences at enterprise scale. The shift: Static AR overlays become contextually intelligent. One size fits all becomes AI personalized. Campaign based becomes always on SaaS. Three layers power this: Augmento Studio for no code creation. The AI Engine for personalization and optimization. Intelligence Engagement for measurable outcomes.

We Are a Data Company. AR Is the Collection Mechanism.

Every scan, interaction, and reward claim generates structured first-party behavioral data — captured through consent-first experiences. No cookies. No hidden tracking. Operators own the data.

Attention & Dwell Intelligence

We capture dwell time, interaction depth, content sequence, completion rate, and drop-off points, consented interaction data from users actively engaging with an experience.

Purchase Intent & Lead Signals

High-intent behaviors, product interactions, reward claims, quiz completions, and explicit opt-ins, are converted into qualified leads using first-party signals, not third-party cookies.

Location Context, Session & Sharing Signals

Location context, session metadata, device type, referral events, and sharing signals, all captured within the operator's consent framework.

Lead Scoring → Sales Funnel Optimization

Engagement signals feed a scoring engine that ranks leads by intent depth and conversion likelihood. Qualified leads are exportable to the client's CRM

Sponsor ROI Attribution → Benchmarking

Sponsors get measurable attribution beyond impressions: scans, completions, claims, shares, and conversion intent. Aggregated data powers benchmarking across activations, venues, and verticals.

Benchmarking → Spatial Dataset

Every activation generates structured, consented engagement data the operator owns - and feeds an aggregated benchmark layer no impression-based platform can replicate. The dataset compounds with every deployment.

Privacy & Compliance Architecture

Consent-first journeys. First-party data owned by the operator. No cookies, no hidden tracking, no third-party data resale. Configurable anonymization, retention controls, and CRM opt-in integration. GDPR, UAE PDPL, and Saudi PDPL-ready.

Thanks for your time

Get in contact with Wesley Pabis
CEO & Co-Founder of Augmento