Transform Every Event into Revenue & Data
Augmento turns Johan Cruijff Arena's audience into a first-party data asset, drives 3.4x merchandise revenue and creates unforgettable fan experiences
For the first time, the Johan Cruijff Arena owns a direct behavioral relationship with every fan who walks through the door, regardless of who sold them the ticket.
First-Party Data Revolution for Live Venues
Six Revenue & Experience Levers
One Platform That Transforms Johan Cruijff Arena Into More Than Just a Host
Merchandise Sales Acceleration
AR-powered product previews and instant purchase links embedded directly into the live experience. Fans scan, see items on themselves, and buy in seconds.
Digital Collectibles & Fan Moments
Limited-edition digital drops tied to each event. Fans collecting moments, creating digital FOMO that drives action and repeat engagement.
Pre-Door Queue Activation
Turn the pre-show queue from dead time into revenue. AR activations pull fans into the experience 60-90 minutes before doors open. No more dull waiting before the show.
First-Party Data Capture
Every AR interaction collects opted-in behavioral data. Dwell time, click paths, product interest—all owned by the Arena, not third parties.
Sponsor ROI Reporting
Replace static logos with measurable AR sponsor moments. Deliver real engagement metrics and conversion events to every partner.
Venue Experience Elevation
AR layers artist content and interactive moments on top of the physical space, making the Arena itself a storyteller and destination.
Experience Gallery
See it on every screen
Welcome screen
Maps
Rewards
Treasure Hunts
The Fan Journey: From Queue to Checkout
Every Touchpoint Activated for Johan Cruijff Arena
Queue Drops
Fans in the pre-show queue scan a QR and unlock exclusive AR content, artist Easter eggs, and early merchandise offers. Turn waiting time into engagement time.
Venue Discovery
AR waypoints guide fans through the Arena to food, merch, and sponsor activations, with rewards for engagement along the way. Make navigation part of the experience.
Live Moments
During Harry Styles' performance, fans unlock collectible AR moments tied to songs and setlist surprises. Shareable content that spreads the Arena brand organically.
Collect & Continue
After the final song, fans receive their personal digital collectible drop and follow-up merchandise offers. The relationship continues beyond the gates.
Finally, Know Your Audience
First-Party Data Engine for Johan Cruijff Arena
- Fan Identity & Demographics - Opted-in profiles linked to behavioral data
- In-Venue Movement & Attention - Heatmaps of sponsor engagement and merchandise interest
- Purchase Intent Signals - Product scans and near-purchase events for re-targeting
- Cross-Event Lifetime Value - Build fan profiles across football, concerts, and corporate events
Digital Collectibles That Drive Engagement
Give Johan Cruijff Arena Fans Something Worth Collecting
Opening Night
Harry Styles AMS 2025 - Limited edition collectible for the inaugural show
Match Day Classic
Ajax vs PSV - Rare collectible for historic football moments
Arena Legend
Johan Cruijff Series - Epic collectible celebrating Arena heritage
Harry Styles Summer 2025 Pilot
Live in 4 Weeks - Zero Development Required from Arena Team
Phase 1: Platform Setup
Augmento studio configured for Arena's brand. QR placements, AR experiences, and merchandise deep-links mapped and ready.
Phase 2: Pre-Event Campaign
QR codes distributed via ticketing emails and Arena app. Fans pre-register for first collectible drop, building database before show.
Phase 3: Live Event Day
Queue AR drops, merch previews, sponsor moments, and live collectible unlocks during headline moments. Full dashboard live for Arena team.
Data & Retargeting
Full event report within 48 hours. Fan profiles unlocked for Arena CRM. Post-show offers sent to engaged fans who didn't purchase.
Harry Styles Pilot Investment
Includes full data ownership transfer to Johan Cruijff Arena
White-labeled partner reports for sponsors included
Success metrics: 3x merch uplift or full refund guarantee
Your Augmento Team
Dedicated to Johan Cruijff Arena Success
Wesley Pabis
Co-Founder & CEO
Wesley Pabis is passionate about revolutionizing the augmented reality industry. He has shared his expertise at events worldwide and gave a masterclass to Ithra Aramco. He is committed to create a future in which AR is a fundamental part of everyday life.
Remy de Klein
Co-founder & CDO
Serial creative tech entrepreneur with 2 exits. Brings rare dual expertise in AR/AI expertise and creative direction. Designed Augmento's core IP technology. Combines technical depth with design sensibility to create solutions that are both innovative and intuitive.
TRY THE DEMO
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Ready to Transform Johan Cruijff Arena?
We'll set up a live demo environment tailored to your venue and the Harry Styles pilot within days. See exactly how AR activations, data capture, and revenue uplift will work in your space.