Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
Do Zillow 3D Home tours increase listing visibility and saves organically on the app?
Yes. Zillow's own data confirms that listings with 3D Home tours receive significantly more engagement — 79% more saves and 60% more views compared to listings without immersive media. The platform's algorithm also appears to favor listings with richer media in search result rankings, creating an organic visibility boost beyond the direct engagement improvement.
Does adding an interactive floor plan improve real estate website bounce rates and time on page?
Significantly. Interactive floor plans and 3D tours dramatically increase engagement metrics. Industry benchmarks show average time-on-page increases of 3–5x compared to static photo listings, with bounce rates dropping by 30–45%. These improved behavioral signals also positively influence search engine rankings, creating a compounding organic traffic benefit.