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In Three.js, create hotspot markers as sprite meshes or HTML overlay elements positioned in 3D space using CSS2DRenderer. Use raycasting (THREE.Raycaster) to detect mouse/touch intersections with hotspot objects. On click, trigger pop-up overlays containing images, video, text, or links. For VR mode, implement gaze-based interaction where hovering the reticle on a hotspot for a threshold duration triggers the same action.