Turn Waiting Time Into Your Next Revenue Layer
Turn every queue, lobby, and pre-show moment into gamified AR engagement, measurable spend, and first-party fan data. No app. No hardware. Live in under 7 seconds.
Anywhere a fan is waiting (for a ride, a show, a movie, or a door to open) is a chance to make the experience feel like it already started.
Dead time is the worst part of your best products: Queues, lobbies, and pre-show seating create ticketed attention, but today most of it leaks to other platforms.
From bored in line to playing in under 7 seconds
No app download. No staff training. No hardware. Scan a QR or marker and enter a branded AR experience via App Clip or Instant App.
Scan
QR / marker on queue, sign or playbill.
Play
Trivia, AR drops, games, character moments.
Earn
Badges unlock merch, Skip the line, F&B and VIP rewards.
Measure
Dwell, affinity, redemption and return behavior.
The queue becomes the Continental Lobby
The wait should not feel like waiting for the experience. It should feel like the experience already started.
Gold Coin Hunt
AR gold coins appear as the line moves. Collect and redeem inside for bar, merch or VIP upgrades.
+4What year was augmented reality first demonstrated?
Adjudicator's Test
Timed Wick-universe quiz. Score determines High Table standing and daily entrance leaderboard.
Marker Moments
Blood oath marker, bounty notice and shareable AR moments inside the queue.
One engine for every environment where fans wait
Configured centrally in Augmento Studio: update experiences in minutes without builds, app releases, or vendors on site.
Theme Park Attractions
Queue-stage AR moments that progress with the line: IP trivia ladders, ride prediction games and AR drops redeemable at retail and F&B.
Broadway & Live Shows
Pre-show mode: scan the playbill or seat-back code, unlock character AR moments, cast trivia and intermission challenges.
Cinema Lobbies & Premieres
Trailer-linked AR moments while audiences wait for doors; for tentpoles, scale into city-wide AR drops that drive fans to theaters.
Create momentum before they reach the stanchion
Geo-located AR moments placed around the venue, the Strip, the park, or theater district pull people toward the entrance.
Approach trail
Street AR drops trigger a short moment and a same-day reason to walk in.
Share to unlock
Share the AR moment to unlock the next drop and recruit the next guest.
+7Take a photo or video with the collectible and start the challenge
Off-peak steering
Rewards steer foot traffic into low-occupancy windows.
Every minute of waiting becomes data Lionsgate owns
A live behavioral panel of actual paying fans, captured with consent and exportable to CRM / CDP.
Fan identity
Consented profiles by IP, venue and city.
Behavior
Dwell, replays, quiz performance, character affinity.
Spend Signals
Reward redemption tied to F&B and merch.
Retention
Return visits and cross-venue behavior.
Let's make the wait a part to remember
Next step: a 30-minute working session to pick the pilot venue and scope the first three experiences. Concepts for the John Wick Experience queue can be visualized immediately after that session.