Augmento gives Live Nation a no-download interactive layer that turns concerts, festivals, and venues into measurable sponsor experiences and owned first-party fan data.
Live Nation: The Global Leader Primed for AR Innovation
Your massive scale creates unprecedented opportunities for augmented revenue
- 700M+ fans attend Live Nation events annually
- $22.7B total revenue with 42% from sponsorships growing 15% YoY
- 40,000+ events across 400+ venues worldwide
- Premium brands pay $2M+ for festival title sponsorships
Why Sponsors Are Rethinking Spend
Live Nation sells access. Sponsors want interaction data.
Sponsorship ROI Is Estimated, Not Verified
96% of fan engagement happens day-of-show, missing months of pre-event monetization opportunities with excited ticket holders
Queue & Concourse Time Is Wasted Media
Venues generate zero fan engagement revenue during the 340+ days per year they're not hosting events, despite massive foot traffic potential
Merch Sales Lack Discovery & Friction
Sponsors receive basic impression reports instead of real-time behavioral intelligence, limiting their willingness to increase spend beyond traditional activations
Post-Show Engagement Ends at the Door
Fan relationships end when lights come up, eliminating ongoing revenue from merchandise, exclusive content, and future event cross-sell opportunities
What Augmento Adds
A no-download interactive layer. Fans scan a QR or tap NFC. Engagement becomes measurable.
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What Sponsors Actually Pay For
Not impressions. Not logos. Interactions.
Merchandise Sales Acceleration
Fans scan, see merch on their body, and buy — no queue, no friction.
Complete in-venue missions to earn tokens redeemable for merch discounts, rewarding the most engaged fans at the moment they're ready to spend.
Digital Collectibles & Fan Moments
Limited-edition AR drops tied to every show, one night only, one venue only. Fans collect moments, trade digital memorabilia, and return for the next show to complete the set.
Pre-Door Queue Activation
Turn the 60–90 minutes before doors open from dead time into live revenue. AR activations pull fans into the experience the moment they arrive; with sponsor moments, games, and merch drops built in.
First-Party Data Capture
Every AR interaction generates opted-in behavioral data — dwell time, content affinity, purchase intent, zone movement. Owned by Live Nation. Not Google. Not Meta. Not anyone else.
Sponsor ROI Reporting
Replace static logo placements with measurable AR activation moments. Every sponsor interaction tracked in real time, dwell, click, conversion, repeat. A dashboard your 1,200+ sponsors will actually renew for.
Venue Experience Elevation
AR layers artist content, interactive crowd moments, and real-time show data on top of every physical space, making the venue itself a storyteller, not just a room. Every square foot earns its keep.
90-Day Paid Pilot Path
From one tour, venue, or festival to a repeatable sponsorship product
Phase 1: Days 1–15: Scope the Pilot
Select pilot event, sponsor category, and fan journey. Align on success metrics with one anchor sponsor.
Phase 2: Days 16–45: Build
Build the no-download experience, analytics layer, and sponsor dashboard. Three sponsor-ready moments: queue, in-venue, post-show.
Phase 3: Days 46–75: Launch Live
Deploy at the event and capture live fan engagement — participation, sponsor interaction, reward claims, merch intent, repeat scans.
Days 76–90: Package & Scale
Turn results into a repeatable sponsorship product Live Nation can sell across tours and venues.
TRY OUR DEMO
- Loads fast
- Works on all phones
The Sponsor Data Revolution: Current vs. Augmento Intelligence
Transform basic impression reports into verified, opted-in behavioral intelligence — the inventory sponsors will renew for.
Data Type | Current Sponsor Reports | Augmento AR Intelligence | Sponsor Value |
|---|---|---|---|
| Engagement Depth | Estimated impressions | Exact interaction time, replay rates, share behavior | Premium engagement-based pricing |
| Audience Demographics | General venue attendance | Real-time age/gender/interest overlays | Precision targeting premiums |
| Purchase Intent | Post-event surveys | In-moment product interaction signals | Direct attribution tracking |
| Brand Sentiment | Social media mentions | Opted-in engagement signals: reaction taps, shares, replay rates | Campaign optimization intelligence |
| Cross-Event Behavior | Isolated event data | Full customer journey across venue portfolio | Lifetime value modeling |
| Competitive Intelligence | None | Brand comparison interactions, preference mapping | Market positioning insights |
3D Experience
Explore our model in 3D
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