Interactive fan experiences that plug into Live Nation's ticketing, fan intelligence and sponsorship stack. No app, no per-campaign build, editable while the show runs.
SCAN IT RIGHT NOW
Point your camera at the QR code. This is the exact flow a fan gets at the gate: scan, play, earn, claim. While you are inside it, watch your own session appear in the Studio dashboard in real time.
- Loads in seconds, no app download
- Works on any phone in the building
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
Live Nation already leads the industry in fan intelligence. The opportunity is not to replace it. It is to extend it into more physical moments.
Prepared for Live Nation Media & Sponsorship and Fan Engagement
What Live Nation Already Has
Ticketing identity, fan research, Festiverse, and sponsor measurement: the intelligence stack already exists. Augmento expands the number of physical moments that can feed it.
- Fan Insights & Measurement: 440 brands measured in 2023, Sound Board community of 15,000 engaged fans
- Festiverse: superfans opening the app ~8 times a day during festivals, under 1% post-festival uninstall
- Ticketmaster identity and purchase data across 805M+ fan connections
- 1,500+ sponsors, $1.3B Sponsorship & Advertising revenue, world-class experiential teams
The Problem
The gap is not intelligence. It is fragmented execution across thousands of physical moments.
Interactive Activations Are Still Bespoke
The cost of interactivity stays linear while the ambition scales.
Apps Serve Superfans, Not Impulse Moments
The impulse moment at the gate, the queue, the concourse, belongs to the majority who will never download anything. That moment needs a zero-friction layer.
Measurement Is Periodic, Not Live
Measurement exists. Live adjustment does not.
The Story Starts Too Late and Ends Too Early
A fan buys a ticket months out and the physical journey starts at the doors. The anticipation window before the show, and the afterglow following it, are under-activated as measurable, sponsorable moments.
What Augmento Adds
A no-download interactive layer. Fans scan a QR or tap NFC. The moment becomes addressable.
Screen 1
Screen 2
Screen 3
Phone 4
Before. During. After.
One connected storyline instead of a single night
- Before: The ticket unlocks the journey.
- During: Queue, and in-venue experiences for every fan with a phone
- After: Re-engagement carries the relationship to the next show and the next city
What the Layer Produces
New addressable inventory for sponsors, and new behavioral signals for the intelligence stack you already run.
Sponsor-Qualified Engagement
Replace estimated impressions with verified interactions
Controlled Fan Discovery
Activation visibility, reward availability, and destination capacity are configured together with venue operations, helping distribute engagement across approved zones without touching crowd-management protocols.
Sell More Merch
Redemption tracked through a controlled QR workflow.
Physical-World Signals
Signals that were previously hard to digitize: verified sponsor interaction, mission completion, offer redemption, engagement sequence, repeat behavior across events.
Digital Collectibles & Fan Moments
Limited-edition drops tied to every show. One night only, one venue only. Fans collect moments, complete sets across cities, and buy the next ticket to keep the streak alive.
Post-Show Reactivation
Attendees who opt in stay reachable for exclusive content, presales, and the next show in their city. Re-engagement built from verified physical presence, governed by Live Nation's consent and retention policies.
Augmento Studio: The Platform Argument
One Studio. Every Event, Tour, and Sponsor Campaign.
- Reusable campaign templates across the venue portfolio
- Activate, pause, duplicate, and QR-deploy per event
The Marketing Team Controls the Experience
- Reward campaigns per event, tour, or sponsor, with custom currency and staff QR redemption
- Changes go live to every fan's phone instantly
Measurement Sponsors Can Act On
- Real-time dashboards during the event, sponsor-ready exports after
- City-level geography, device split, per-experience performance
Fan Experience Examples
Global treasure hunts, collectibles, and quizzes, all no-download
Live with the Brazilian National Team
Incentivized Unlocks
Sponsored AR Drops
Designed for Live Operations
The questions an operator asks, answered before they are asked
Standalone or Integrated
Works as a standalone link or embedded within existing Live Nation digital journeys.
Identity, Optional by Design
Optional Live Nation identity integration. Anonymous participation remains available where identity is unnecessary.
Consent & Governance
Consent separated by purpose and market. Sponsors receive reporting, not identifiable fan data, unless explicitly governed otherwise.
Venue-Level Controls
Activation visibility and destination capacity configured with venue operations teams, never around them.
Built for Stadium Conditions
Offline-tolerant experience design for congested networks and temporary venues.
Role-Based Access
Role-based access for regional, venue, and sponsor teams. Central governance, local execution.
Export & Integration
Data export and API paths into Live Nation's approved systems, subject to your data governance and retention policies.
Live Event Support
Event support and incident escalation model for live deployments, from soundcheck to load-out.
One Venue. One Sponsor. Three Nights. 90 Days.
Your sponsor funds the pilot. You keep a margin on it. We prove it on your stage.
Validation Workshop
Technical scoping, measurement framework, and success criteria - agreed before night one.
- Property + fan-moment selection
- Sponsor packaging & pricing model
- Success criteria in writing
- Pilot scope locked in 2 weeks
3-3-90 Pilot
One venue, one anchor sponsor, three fan moments, three event nights. Sponsor-funded, Live Nation keeps the margin.
- Queue drop, sponsor quiz, merch unlock
- Live dashboard + sponsor-ready report
- Zero integration required - standalone QR layer
- Expansion terms pre-agreed before night one
Venue Rollout
Portfolio deployment on terms locked during the pilot. Sponsors sell it, venues run it, the stack measures it.
- Multi-venue campaign templates
- Sponsor-sold activation inventory
- Optional identity & data integration
- Dedicated live-event support model