Your destination is a first-party data network. AR is how visitors opt in.
Majid Al-Futtaim already owns the destination, the traffic, and the surfaces. What is missing is the consented behavioral data layer across those visits. Augmento turns Festival City into a first-party data network using AR as the opt-in mechanic. Visitors scan, unlock, play, navigate, and redeem. Every interaction creates owned behavioral data that Majid Al-Futtaim can use, package, and sell back to tenants.
How It Works
Three layers that turn the destination into a first-party data network.
Scan
AR triggers placed across surfaces Majid Al-Futtaim already controls. Valet entry, directories, storefront windows, common-area walls, lounges. Visitors scan with their phone camera. No download. App Clip on iOS, Instant App on Android. The opt-in is one tap. The first data row opens immediately.
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Collect
Visitors unlock AR drops, tier-gated content, cross-tenant routing rewards, and premium membership perks as they move through the destination. Each interaction deepens dwell, routes the visitor to a sibling or external tenant, and adds another row to the behavioral graph. Engagement becomes signal density.
Convert
Every scan, unlock, and cross-tenant journey becomes first-party behavioral data Majid Al-Futtaim owns. Tenants buy sponsored AR placements across the destination's surfaces. The captured behavior is packaged into audience segments, attribution reports, and adjacency intelligence sold back to the same tenants. The destination becomes the vendor.
The mall owns the traffic. It does not yet own the behavioral data.
Augmento creates the consent layer that turns anonymous destination movement into first-party intelligence.
The Data Gap
What Majid Al-Futtaim can know, package, and monetize at the destination level.
Dimension | Today: Without Augmento | With Augmento |
|---|---|---|
| Arrival Source & Tier | No visibility into who entered, when, or which door they used. | Every entry point captures visitor ID, entry time, entry source, and tier instantly. |
| Tenant Interest & Intent | Storefronts and windows are passive. No data on who is interested in what before they enter. | Pre-entry intent is scannable and attributable. Every storefront AR scan logs category interest and offer response. |
| Cross-Tenant Affinity | Each tenant sees their own customers. No adjacency or cross-shopping insight across the portfolio. | AR routing reveals which tenants share audiences and which adjacencies drive conversion. |
| Tenant Attribution & ROI | Tenants cannot prove destination marketing ROI. No attribution from arrival to conversion. | Every tenant campaign is traced from scan through routing to redemption and conversion. |
| Dwell & Repeat Behavior | Zero insight into visit frequency, dwell time by zone, or repeat patterns. | Every visit logs dwell, routing, zone affinity, and repeat behavior. Premium segments emerge automatically. |
| Data Ownership & Monetization | Third-party platforms sit between Majid Al-Futtaim and its customers. Behavioral data lives in Meta, Google, Apple silos. | 100% first-party data. Majid Al-Futtaim owns the behavioral graph. Tenants license insight, not raw data. |
| Tenant Revenue Model | Tenants buy media spend with no destination-level ROI measurement or audience access. | Tenants pay for activation inventory, audience access, and data products. Majid Al-Futtaim captures 3 P&Ls from one visitor journey. |
Every surface Majid Al-Futtaim controls becomes measurable media inventory.
Storefronts, walkways, directories, valet, lounges, parking, and event zones are no longer passive real estate. Augmento turns them into scanable, attributable, tenant-funded data capture points.
Engagement Model
Indicative 90-day pilot KPIs from comparable deployments.
Pilot
Single brand. One to two locations. 90 days. Sized to prove lift and earn the right to expand across the portfolio.
+ monthly SaaS license
Includes:
- One AR experience, fully custom-built
- App Clip & Instant App delivery — no download
- Top-tier customer segment activation via CRM
- Control-group comparison dashboard
- Joint readout with Majid Al-Futtaim leadership
- Cross-brand identity binding
- Dedicated Augmento producer
Portfolio Activation
Three to four brands integrated. Shared identity layer across verticals. Quarterly drop calendar keeps the experience fresh.
+ monthly SaaS license per brand
Everything in Pilot, plus:
- Three to four brand integrations
- Cross-brand identity binding across verticals
- Quarterly content & drop calendar
- Dedicated Augmento producer embedded
- Group-level data warehouse integration
- Full first-party data layer ownership
Enterprise Infrastructure
Every brand, every touchpoint, every geography. Dedicated creative and engineering team. The AR recognition layer becomes a permanent Al-Futtaim asset.
Annual enterprise license
Everything in Portfolio, plus:
- All brands, all geographies
- Dedicated creative & engineering team
- Full first-party data layer: 100% Majid Al-Futtaim owned
- Custom AR mechanics on demand
- Quarterly executive business review
- Priority access to new Augmento capabilities
What Success Looks Like
Three tiers. Start with Pilot: a single brand can approve it.
Engagement Rate by Brand Touchpoint
Cross-Brand Identity Bindings Over 90 Days
One Call to Align on the Pilot Brand
The Majid Al-Futtaim portfolio already has the most valuable raw material in regional retail: repeated, high-frequency access to the same wealthy customer across automotive, retail, malls, and services. Augmento turns that adjacency into a compounding identity asset.