The opportunity
The opportunity in front of you is not more visibility. It is turning hundreds of millions of fans into measurable foot traffic, owned first-party data, and a personal reason to choose McDonald's over every other option near the stadium.
AR Treasure Hunts
Geo-located gifting as a foot traffic engine.
Hidden digital treasures placed around McDonalds' stores that visitors find using their phone camera
- WIN Free items
- Quizzes
- Share & Win Quests
+4What year was augmented reality first demonstrated?
+75You're eligible to send a free item to a friend
Geo-Fenced Activations
Customers scan, collect and engage. McDonald’s gets first-party data and measurable foot traffic attribution. It maps directly to how they already think (Happy Meal collectibles, Monopoly promotions) but modernized for digital-native fans.
- No app needed
- Loads in seconds, on all devices
Virtual Currency + Real Rewards
Players earn coins through exploration, quizzes, and challenges, then redeem them for real prizes: merchandise, drinks, vouchers and more
THE DATA STORY
First-party data
Every interaction across both concepts feeds a single real-time dashboard: who sent gifts, who showed up, at which location and when, what they collected, what they redeemed, and what they purchased on the way out. CRM-ready. Loyalty-program-ready. Fully measurable from day one.
