Mercado Livre x Neymar
Mercado Livre already has the partnership. Augmento adds the AR layer that converts fan engagement into commerce.
Mercado Livre is an existing Neymar partner with 4+ campaigns in the last 12 months. They already have the relationship and the budget. What they don't have is a way to turn that investment into measurable, interactive fan engagement during the World Cup.
The Opportunity
Experience Gallery
See it on every screen
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How AR Transforms Fan Engagement Into Commerce
Every AR experience built around a simple loop: fan gets value, Mercado Livre gets data and conversion
Fan Scans. Experience Launches.
QR code, link, or geo-trigger opens AR instantly in browser. No app required. Works anywhere in the world. A fan in São Paulo and Houston enter the same platform in under 3 seconds.
Fan Plays. Fan Collects. Fan Shares.
Collect Neymar AR cards, compete on leaderboards, predict match outcomes, find hidden items. Every action is voluntary, fun, and designed for social sharing. Fans return because the experience rewards them.
Every Interaction Connects to Commerce.
Collectible unlocked = ML discount. Hunt item found = coupon. Leaderboard milestone = gift card. AR jersey try-on = one-tap ML purchase. The gap between engagement and transaction is zero.
Five AR Experiences. All Commerce-Connected.
Each delivers value to fans and measurable business outcomes for Mercado Libre
Neymar Collectibles
Collect AR cards for each Brazil match. Career highlights. Trade with friends. Complete sets unlock exclusive ML deals and fan profiles.
AR Scavenger Hunt
Find hidden Neymar objects in host cities and digitally worldwide. Each find unlocks ML coupons. Geo-location data across 12 US cities.
Jersey Try-On
Virtually try on jerseys in AR. Share branded photos on social. One-tap purchase of physical jersey on ML. AR to checkout in 60 seconds.
Match Predictions
Predict scores, Neymar moments, outcomes. Climb leaderboards. Win ML gift cards. Daily pre-match engagement with notification permissions.
Photo with Neymar
Life-size AR Neymar in iconic poses. Branded frames. ML branding in every shared photo. QR to ML app embedded in shares.
The Data Loop: Every Scan Builds a Fan Profile
This is what traditional sponsorship cannot deliver. First-party data that feeds ML's entire marketing ecosystem.
- Location Intelligence: Where fans engage, proximity to ML stores, expansion strategy data
- Engagement Depth: Return visits, session time, sharing rates, content preferences
- Commerce Attribution: Coupon redemption, app downloads, product visits, revenue tracking
ROI Breakdown: $0.30-$0.40 Per Fan Interaction
Compare activation cost vs traditional digital advertising
Metric | AR Activation | Digital Ads | Advantage |
|---|---|---|---|
| Cost per interaction | $0.30-$0.40 | $5-$15 CPM | 12-50x better |
| First-party data | ✓ Full profile | ✗ None | Complete attribution |
| Commerce integration | ✓ Direct checkout | ✗ Redirect only | Zero friction |
| Engagement depth | 45+ seconds avg | 3-5 seconds | 9x longer |
| Viral amplification | ✓ Branded shares | ✗ No organic reach | Unlimited scale |
Implementation Timeline
48-day World Cup activation period: June 11 - July 19, 2026
Experience Development
AR content creation, commerce integration, QR code setup across 5 experiences
Geo-Deployment
Activate location triggers in 12 US cities, partner with local ML stores for foot traffic
Launch & Amplification
Neymar social amplification across 220M+ followers, real-time engagement monitoring
Data Package Delivery
Complete fan profile database, commerce attribution report, expansion strategy insights
Investment Summary
60% upfront / 40% at launch payment structure
First right for Woman 2027 World Cup extension
Cost per unique interaction: $0.30-$0.40 vs. $5-$15 digital ad CPM
Your Neymar Investment. Our AR Layer. Measurable World Cup ROI.
Mercado Libre already invests in Neymar and football. You need to differentiate from Amazon, Temu, and Shopee during the biggest sporting event of 2026. Augmento adds the layer that turns all of that spend into interactive, commerce-connected fan engagement with real data coming back. The fan wins. ML wins. Everyone wins.