Fans earn rewards. You earn data.
Every scan builds a fan profile. Every interaction feeds your CRM. Every reward gives fans a reason to come back. No app download. Live in 4 weeks
Augmento sits between the scan and the reward. Everything that happens in between is data you own.
The Gap
What changes when the scan becomes the starting line
 | Superior Access Today | |
|---|---|---|
| Entry point | AR experience in <7 seconds | Web form |
| Fan action | Collect, predict, share, earn | Submit name and email |
| Data captured | Full behavioral profile | Contact info only |
| Winner selection | Most engaged fans | Random draw |
| Social reach | Fan shares branded AR content | None |
| Post-entry relationship | Ongoing engagement loop | Ends at form submit |
Three things this means for AB InBev
What this unlocks for AB InBev
Better qualified winners
The fan who collected 15 AR moments, predicted 8 matches, and shared 12 branded posts is a better Superior Access candidate than someone who filled out a form once. Augmento gives you the engagement data to find those fans.
Superior Access becomes the reward tier
Coins for merch at the base. Exclusive content in the middle. Superior Access VIP experiences at the top: pitchside seats, athlete meet-and-greets, matchday packages. The gamification loop needs a top-end prize. That's Superior Access.
Winners become content creators
Winners already get athlete interactions. Add AR to that moment and the winner creates shareable content that markets Superior Access to every fan in their network. Every winner becomes an ad for the next round.
How It Works
Every touchpoint you already have becomes an AR entry point.
From can to celebration in under 7 seconds
Fan scans any Michelob Ultra can, coaster, billboard, or stadium sign. AR loads instantly via App Clip (iOS) or Instant App (Android). No download. 3D Messi celebration, match predictions, collectible moments. Fan shares. AB InBev captures everything.
- Cans, bottles, coasters, billboards, stadium signage
- No app store. No download. Under 7 seconds.
- Every interaction tracked. First-party data from scan one.
+7Fans build their way toward Superior Access
Every AR moment, prediction, and share earns coins and builds a fan profile. Merch and content at the base. Superior Access VIP at the top. Fans don't enter a raffle. They earn their spot through real engagement. AB InBev knows exactly who their most valuable fans are.
- Coins redeemable for merch, drinks, and exclusive content
- Superior Access VIP as the ultimate reward tier
- Full fan profile: engagement depth, location, frequency, sharing
+7Take a photo or video with the collectible and start the challenge
Implementation
4 weeks from alignment to live
Align
Activation concepts, athlete assets, touchpoints
Build
3D avatars, AR experiences, platform config
Test
Devices, performance, content review
Live
All touchpoints active. Dashboard from day one.
4 weeks from alignment to live.
Happy to jump on a call with the AB InBev team whenever they're ready.