
Revolutionary AR fan activation for the world's biggest sporting event. Zero investment. Guaranteed returns.
Three core experiences that transform passive fans into active brand ambassadors
Fans collect AR cards for each Brazil match, compete on global leaderboards, and make predictions. Career highlights unlock as they progress. Gamification drives daily engagement throughout the tournament.

Three core experiences that transform passive fans into active brand ambassadors
Fans take photos with life-size AR Neymar in iconic poses. Branded frames on every share. 100K+ organic shares projected, creating millions of impressions across social media platforms.

Three core experiences that transform passive fans into active brand ambassadors
Geo-fenced AR hunts in World Cup host cities plus global digital access. Works on any phone, no app download required. Reaches fans anywhere in the world with just a web browser.

Full-service delivery with zero operational burden on Neymar
HOW NEYMAR EARNS | |
|---|---|
| Minimum guarantee | $150,000 |
| Payment: 50% at signing, 50% at launch | Guaranteed |
| Success fee: 20% of net sponsor revenue | $80K-$140K |
| Sponsor target: 3-5 at $100K-$200K each | $400K-$700K pool |
| Total earnings Neymar | $230K-$290K+ |
WHAT NEYMAR PROVIDES | |
|---|---|
| Likeness and brand rights (campaign period) | ✓ |
| 1-2 content capture sessions | ✓ |
| 3-5 social media posts during WC | ✓ |
| Financial investment | ❌ |
| Operational involvement | ❌ |
| Build costs or risk | ❌ |
From signing to success fee payout
Deal signature + 50% minimum guarantee payment + platform build begins
AR platform development + sponsor acquisition (weeks 2-8)
Final 50% minimum guarantee + platform goes live (weeks 9-10)
48 days of fan engagement + success fee payout (June-August 2026)