Build a New Sponsor Product Around James Rodríguez
Augmento creates and launches the first measurable James Rodríguez fan campaign, proves what his audience responds to and turns the results into sponsor inventory Polaris can take to market.
Create Revenue Beyond the Traditional Rights Package
James already creates commercial value through endorsements, image rights, appearances and media visibility. Augmento's model works whether he plays or retires—the fan base and engagement data remain valuable. This adds a measurable interactive fan campaign product Polaris can sell: verified participation, repeat engagement and sponsor-ready audience intelligence. The model creates new inventory without replacing Polaris's existing commercial business and can be repeated around other athletes in the portfolio.
Digital Art Activation
Brand Activation
Events
The Revenue Opportunity: What Polaris Takes to Sponsors
Across its portfolio, Polaris represents extraordinary global reach. But most of the underlying fan relationship still remains inside third-party platforms.
The James Rodríguez Fan Campaign — Presented by [Brand]
Primary campaign association, brand integration throughout the fan journey, category exclusivity and attribution across all verified fan interactions.
Sponsored Fan Challenge or Interactive Experience
A sponsor owns an interactive challenge, career moment, prediction, quiz or digital reward designed around an approved campaign theme, with branded integration and verified participation reporting.
Reward, Merchandise and Commerce Integration
The sponsor connects participation to products, merchandise, events, meet-and-greets, retail locations or approved rewards, with full attribution and conversion tracking.
trusted by
Diriyah, World Economic Forum, Delage, and Brazil's national football federation CBF.
How the James Campaign Works
Three phases over 30 days: launch the campaign, prove audience demand, package the offer for sponsors.
No-download interactive experiences give fans a meaningful reason to engage around James
A person points a phone. No app. No download. A career moment comes alive, shaped to them. Compatible with 3B+ smartphones. The experience people love is how we capture the participation data.
+7Take a photo or video with the collectible and start the challenge
Consented participation proves what the campaign delivered
Who participated, what attracted them, how deeply they engaged, whether they returned, and which rewards or commercial categories interested them all within the agreed consent and data-governance framework.
How Polaris Makes Money
Polaris commissions the first sellable sponsor product. Augmento builds it, validates the audience response, packages the commercial offer and supports the first sponsor presentation.
Commission the Pilot
Augmento builds a live, measurable James Rodríguez fan campaign, validates audience response, defines the sponsor product and supports the first sponsor presentation.
Validate the Audience
Augmento proves which fan experiences, markets and sponsor categories have the strongest commercial potential through live data and repeat engagement.
Sell the Sponsor Campaign
Polaris takes the validated James Rodríguez campaign to brands (banks, telecom, sportswear, airlines, beverages, approved categories).
Launch Sponsor-Funded Activations
The sponsor funds the scaled campaign. Polaris retains control of talent, rights and commercial negotiations. Augmento operates the technology and measurement.
Repeat Across Portfolio
Once proven, Polaris adapts the model to additional athletes, markets and sponsors. Each activation funds itself through sponsorship.
The 30-Day Revenue Assessment
Build, launch and validate a sponsor-ready fan engagement product around one athlete before scaling it across the Polaris portfolio.
Paid Commercial Validation
Augmento builds and launches the first measurable fan campaign around James, captures real audience behavior and converts the results into sponsor-ready commercial inventory.
Polaris funds the first proof point. Sponsors fund the model that follows.
- A live, measurable fan campaign around James Rodríguez: built, deployed and optimized over 30 days
- Real audience behavior: activation rates, verified participants, engagement depth, geographic distribution and repeat participation
- Sponsor-ready inventory: audience segments, engagement benchmarks, sponsor-category fit and commercial pricing recommendation
- A performance dashboard and sponsor-facing commercial proposition Polaris can take to market
- Strategic recommendation: whether to sell to a sponsor, expand, replicate or refine before next investment
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
Build the First Sponsor Product Around James
Every scan, interaction, and reward claim generates structured first-party behavioral data: captured through consent-first experiences. No cookies. No hidden tracking. Operators own the data.
Attention & Dwell Intelligence
Polaris does not commission a report. It commissions the first sponsor-ready fan product around James Rodríguez.
Purchase Intent & Lead Signals
High-intent behaviors, product interactions, reward claims, quiz completions, and explicit opt-ins, are converted into qualified leads using first-party signals, not third-party cookies.
Location Context, Session & Sharing Signals
Location context, session metadata, device type, referral events, and sharing signals, all captured within the operator's consent framework.
Lead Scoring → Sales Funnel Optimization
Engagement signals feed a scoring engine that ranks leads by intent depth and conversion likelihood. Qualified leads are exportable to the client's CRM
Sponsor ROI Attribution → Benchmarking
Sponsors get measurable attribution beyond impressions: scans, completions, claims, shares, and conversion intent. Aggregated data powers benchmarking across activations, venues, and verticals.
Benchmarking → Spatial Dataset
Every activation generates structured, consented engagement data the operator owns - and feeds an aggregated benchmark layer no impression-based platform can replicate. The dataset compounds with every deployment.
Privacy & Compliance Architecture
Consent-first journeys. First-party data owned by the operator. No cookies, no hidden tracking, no third-party data resale. Configurable anonymization, retention controls, and CRM opt-in integration. GDPR, UAE PDPL, and Saudi PDPL-ready.
One Athlete. Thirty Days. Real Answers.
We propose a 30 minute call this week to align scope. Asset handover starts Week 1. James's World Cup wave is live now. The assessment launches into it.