Turn the Power of Play into First-Party Intelligence
Augmento helps Qiddiya convert global attention, sponsor activations and on-site experiences into owned visitor identity, measurable behavior and repeat engagement.
Qiddiya Will Not Lack Attention. The Risk Is Anonymous Attention.
Visitors may discover, visit, spend and leave without becoming known, reachable or re-engageable. Without a persistent identity layer, Qiddiya loses behavioral preference, cross-district insight, sponsor attribution, return intent, reactivation channels and direct commercial conversion moments. Play Intelligence turns every moment into owned data.
- Behavioral Preference — No record of what guests actually do, prefer or return for
- Cross-District Movement — No insight into which zones drive exploration, dwell time or spend
- Sponsor Attribution — Partners pay for presence but receive no verified engagement data: scans, completions, reward claims, conversion intent
- Reactivation — No owned channel to reach visitors between trips, no mechanism to convert a one-time guest into a repeat fan
The Problem
Three critical gaps between world-class attractions and measurable visitor relationships.
No Persistent Identity
Visitors engage once, then disappear. No opted-in profile. No cross-visit memory. No owned behavioral record. No reactivation channel.
Sponsorship Undermonetized
Presence is not performance. Sponsors need more than visibility. They need verified engagement: scans, completions, dwell time, reward claims and conversion intent.
No Pre-Arrival Funnel
Travel decisions happen before arrival. Qiddiya can create Play Passport holders at airports, malls, esports events and global partner destinations before the visitor reaches Riyadh.
City Scape Global
Brand Activation
Fan Activations
Priceless reactions and data
Recommended First Pilot
A focused pilot designed to prove value before scale.
Qiddiya Play Passport: Founding Player Edition
One Qiddiya asset. One priority audience. One sponsor or commercial objective. Three to five interactive missions. One reward wallet. One first-party data dashboard. One leadership report.
Best first environments: Gaming & Esports District, Mercedes-AMG World of Performance, Six Flags Qiddiya City, or city-wide preview campaign.
Introducing the Qiddiya Play Passport
One identity across every district. One reward wallet. One interaction history. One first-party intelligence layer. The Play Passport connects Six Flags, Aquarabia, Speed Track, Esports, Culture, Golf, hospitality, events and future city experiences into a single owned visitor relationship.
One Account Across Every Experience
Every scan, mission, reward, visit and redemption contributes to one persistent Qiddiya visitor identity.
100% First-Party Data
Every consented interaction belongs to Qiddiya. Augmento powers the capture, orchestration and insight layer. No third-party platform dependency. No data leakage.
Book at the Moment of Maximum Excitement
Tickets, hotel packages, VIP upgrades and partner offers can be triggered when intent is highest, inside the experience, with no app download.
Levels, Badges and Leaderboards Across the City
Play Coins, zone badges and city-wide rankings drive exploration, repeat visits and cross-district spend.
The Loop Never Expires
Seasonal drops, exclusive unlocks and new missions keep Qiddiya active between visits, turning a one-time guest into a repeat fan.
What Qiddiya Owns
Simple steps to get started
The Visitor Relationship
Direct identity, persistent across all experiences, owned forever.
First-Party Data
Every interaction: opt-in, behavioral, measurable, compliant.
Reward Economy
Play Coins, badges, leaderboards, redemption channels.
Sponsor Performance
Verified engagement metrics for every activation.
Guest Experience Insights
Real-time understanding of what drives exploration and repeat visits.
Reactivation Channels
Direct access to visitors between trips, seasonal campaigns, loyalty loops.
What Augmento Powers
Simple steps to get started
Experience Design
Interactive missions, collectibles, and engagement moments tailored to Qiddiya assets.
No-Download Entry
QR, App Clip, Instant App—instant passport creation without app store friction.
Quest & Mission Engine
Branching missions, location triggers, sponsor integrations, reward logic.
Reward Wallet
Play Coins, redemptions, sponsorship offers, real-time claims and tracking.
Interactive Moments
AR, video, 3D, animations where they drive engagement or sponsor value.
Analytics Dashboard
Passport holders, opt-in rate, mission starts/completions, sponsor attribution, dwell time, return intent.
The World Is Our Canvas
Qiddiya isn't waiting for visitors to find it. We place it everywhere they already are. Any Surface. Any Country. 3 Seconds. From Dubai Mall to the Miami Design District. From Heathrow to Haneda. A QR code on any surface, in any country, opens a full Qiddiya AR experience and creates a passport holder in 3 seconds. No hardware. No installation. No limits.
Airports
Heathrow. JFK. Dubai International. Singapore Changi. The moment a traveler is in an airport, their intent is at its peak. We place Qiddiya at that exact moment, scan at the gate, arrive in Riyadh with a passport already stamped and coins already earned.
Malls
Dubai Mall. Mall of the Emirates. Aventura in Miami. Westfield London. Every major retail destination in the world is a Qiddiya discovery point. Families spending a Saturday afternoon are one AR portal away from booking a trip.
Gaming Venues
Esports World Cup Riyadh. IEM Cologne. DreamHack. VCT Champions. Every major esports event on the global calendar becomes a Qiddiya acquisition moment, collectibles earned at the event, redeemable only at Qiddiya's esports district.
Universities & Schools
From King Abdulaziz University to NYU Abu Dhabi to campus gaming halls in Seoul. The 67% under-35 Saudi demographic (and their global peers) reached where they spend their time, not where we hope they'll see an ad.
Riyadh Landmarks
Visitors already in the Kingdom are the easiest converts. AR portals at Boulevard City, Diriyah, and Riyadh's major attractions pull existing Saudi tourism directly into the Qiddiya pipeline, zero paid acquisition cost.
Six Flags Parks Globally
Every Six Flags park in North America and beyond is a Qiddiya billboard that talks back. Families who love Six Flags discover there's a bigger, newer one in Saudi Arabia, and collect their first passport stamp without leaving their home country.
World Cup 2026
Saudi Arabia will host FIFA World Cup 2034, with Qiddiya's Prince Mohammed bin Salman Stadium poised to host major sports and cultural events. In 2026, leverage global football attention at watch parties across six continents and fan zones in host cities. Two billion+ viewers. A passport entry point at scale.
Earn → Collect → Spend
Six engagement mechanics that turn every Qiddiya visit into a living game loop
Share to Unlock
Photograph the AR collectible, share socially, and earn your first Play Coins. Every post becomes organic reach, Qiddiya's visitors become its distribution network.
Location Quiz
GPS-triggered trivia fires at each zone entry point. Correct answers unlock bonus Play Coins and exclusive AR content drops, rewarding curiosity at every district.
Hunt Map
An AR overhead map surfaces live hotspots across all six Qiddiya districts. The mechanic that transforms a theme park visit into a full-destination exploration mission.
Leaderboard
Today · This Week · All Time. Top collectors rise through ranked tiers and become Qiddiya's most powerful organic ambassador network, publicly celebrated inside the app.
Real Prizes
SAR 2,500 Gift Card · PS5 · Invader Hoodie · Dinner in the Sky. All prizes redeemable exclusively inside Qiddiya, driving repeat footfall and on-site spend at point of redemption.
Seasonal Drops
Ramadan · Saudi National Day · World Cup match days. Time-limited AR hunts and exclusive collectibles ensure there is always a compelling new reason to return to Qiddiya.
Ready to turn Qiddiya's play into measurable intelligence?
Qiddiya already owns the physical stage. Augmento adds the interactive intelligence layer that makes every moment of play measurable, owned and repeatable.