We sell the layer that owns the audience.
First-party behavioral data infrastructure for 33 stadium cities. AR is the capture mechanic.
The space between the ticket and the show
Three Interconnected Experiences
AR activations that work together as one ecosystem
Geo-Fenced Listening Parties
Old Unreleased and New tracks drop at geo-fenced locations worldwide. Fans travel to unlock exclusive music, collect digital badges, and compete on a global leaderboard. Miami, NYC, LA, London, and every tour city becomes a treasure hunt. The more you explore, the higher you climb.
- Official parties at designated venues
- Limited = FOMO
- Fan-created parties where fans register their own locations and invite friends
- Visual Artworks or Dancers appear in fans' living rooms via AR
The Spotlight Mechanic
Chris Brown's unreleased catalog becomes a geo-fenced discovery engine. Every drop is a data event.
Unreleased track. Geo-fenced. T-4 weeks.
A track drops exclusively inside a geo-fence centered on the upcoming show city. Fans who are physically present unlock it. Location intent is captured the moment they walk in.
Fan walks in. App Clip opens. Track plays. AR renders.
No app store. No friction. The App Clip fires on approach. The track plays. A 3D AR artwork tied to that city, that song, that moment renders in the fan's hand. Dwell time is measured from the first frame.
Quiz unlocks upgrades. Fan sees the tribe.
A short quiz (catalog knowledge, city trivia, fan loyalty) gates the upgrade claim. Conversion rate from intent to action is logged per fan, per city. Then the fan sees every other claimant in their zone. The social proximity graph is born.
What We Capture: Per Fan. Per City. Per Session.
Six distinct data signals, each with a downstream commercial application Raymond&Brown can monetize independently.
Projected Fan Activations by Tour Phase
Data Signal Mix Per City Activation
Why This Data Is Valuable and Why No One Else Has It
The platforms have reach. Raymond&Brown will have depth. These are six assets that don't exist anywhere else in the fan economy right now.
Pre-Show Foot Traffic Maps
Which zip codes, retail corridors, and landmarks fans congregate in before the show. Sellable to local sponsors before a single ticket is scanned.
Unreleased Catalog Intelligence
Real audience response to unreleased material, by city and demographic. The label A&R team has never had this. Release sequencing can be optimized city by city.
Tribe Graph
A first-party social proximity map of the most engaged fans in every city. Not follower counts, physical co-presence. The foundation for a superfan CRM.
VIP Conversion Propensity
Quiz-to-claim data identifies which fans convert intent into spend. These are the buyers for premium packages, future tours, and brand partnerships.
Zero-Friction Capture
App Clip requires no download. 96% claim rates achieved at Worlds Away Festival 2024. Friction is the enemy of data, we've eliminated it.
Full Data Ownership
Unlike Spotify, TikTok, or Instagram, this data is Raymond&Brown's. No platform takes a cut. No algorithm intermediates. You own the audience layer.
FAN EXPERIENCE EXAMPLES
Global Treasure Hunts / Collectibles and Quizes
Quiz
Incentivized Unlocks
Sponsored AR Drops
Own the layer.
The R&B Tour opens June 26, 2026. Geo-fence mapping takes six weeks. The window to be live for opening night is closing now. Book the session: we'll walk through the city-by-city activation plan, the data architecture, and the sponsor revenue model in 45 minutes.