
First-party behavioral data infrastructure for 33 stadium cities. AR is the capture mechanic.
AR activations that work together as one ecosystem
Old Unreleased and New tracks drop at geo-fenced locations worldwide. Fans travel to unlock exclusive music, collect digital badges, and compete on a global leaderboard. Miami, NYC, LA, London, and every tour city becomes a treasure hunt. The more you explore, the higher you climb.
Chris Brown's unreleased catalog becomes a geo-fenced discovery engine. Every drop is a data event.
A track drops exclusively inside a geo-fence centered on the upcoming show city. Fans who are physically present unlock it. Location intent is captured the moment they walk in.

No app store. No friction. The App Clip fires on approach. The track plays. A 3D AR artwork tied to that city, that song, that moment renders in the fan's hand. Dwell time is measured from the first frame.
A short quiz (catalog knowledge, city trivia, fan loyalty) gates the upgrade claim. Conversion rate from intent to action is logged per fan, per city. Then the fan sees every other claimant in their zone. The social proximity graph is born.
Six distinct data signals, each with a downstream commercial application Raymond&Brown can monetize independently.
The platforms have reach. Raymond&Brown will have depth. These are six assets that don't exist anywhere else in the fan economy right now.
Which zip codes, retail corridors, and landmarks fans congregate in before the show. Sellable to local sponsors before a single ticket is scanned.
Real audience response to unreleased material, by city and demographic. The label A&R team has never had this. Release sequencing can be optimized city by city.
A first-party social proximity map of the most engaged fans in every city. Not follower counts, physical co-presence. The foundation for a superfan CRM.
Quiz-to-claim data identifies which fans convert intent into spend. These are the buyers for premium packages, future tours, and brand partnerships.
App Clip requires no download. 96% claim rates achieved at Worlds Away Festival 2024. Friction is the enemy of data, we've eliminated it.
Unlike Spotify, TikTok, or Instagram, this data is Raymond&Brown's. No platform takes a cut. No algorithm intermediates. You own the audience layer.
Global Treasure Hunts / Collectibles and Quizes
Quiz
Incentivized Unlocks
Sponsored AR Drops
The R&B Tour opens June 26, 2026. Geo-fence mapping takes six weeks. The window to be live for opening night is closing now. Book the session: we'll walk through the city-by-city activation plan, the data architecture, and the sponsor revenue model in 45 minutes.