Know Who Was in the Room.
A discreet, Scotiabank-branded concierge and intelligence layer for the private clients your wealth managers host at Art Basel. Delivered by QR code. No app download. Higher touch, smaller audience, more valuable per head.
Every December, Scotiabank wealth managers bring some of the most valuable clients in the hemisphere to Art Basel. And then the week ends, and nobody can say who was actually in the room, what they cared about, or what to do next.
Art Basel Miami Beach, December 2026
Private Client Hospitality Has No Memory.
Scotiabank is not a sponsor in the usual sense. This is a client experience. The problem is not visibility. It is that the room disappears the moment it empties.
- The week generates enormous goodwill and almost no recorded signal. Relationship managers rely on memory and business cards.
- Client interest is invisible. Nobody logs which artists, which galleries, which conversations mattered to which client.
- There is no clean handoff back into the CRM. The most valuable week of the year leaves no structured trace.
- Follow up is generic. A client who spent forty minutes with one collection gets the same email as a client who left after twenty minutes.
The Scotiabank Private Client Layer
A single QR code, given only to hosted clients. It opens a Scotiabank-branded layer over the fair. No app download. No public exposure.
A Private Guide, Branded Scotiabank
Hosted clients scan once and receive a curated route through the fair. Private viewings, collector dinners, lounge access, and a live schedule of what Scotiabank has arranged for them. The bank becomes the interface for the entire week, not a logo on a wall.
Layered Content on the Works That Matter
Selected works and spaces carry an invisible layer. A client points their phone and gets provenance, artist context, and Scotiabank advisory commentary on the piece. It is the kind of access a private client expects and cannot get from the fair app.
Consent-Based Interest Capture
Every scan, every saved work, every dwell moment is a signal, captured with explicit client consent. A client who lingers on a collection is telling you something. The layer records it and routes it to the relationship manager while the week is still live.
A Debrief the Wealth Team Can Act On
After the fair, each relationship manager receives a client-level view. Who attended, what they engaged with, where their interest sat, and what the natural follow up is. Structured, exportable, and ready for the CRM.
Public Activation vs Private Client Layer
The mechanics are the same platform. The register is completely different. This is built for a small, high value audience, not a crowd.
Dimension | Typical Brand Activation | Scotiabank Private Client Layer |
|---|---|---|
| Audience | Open to all attendees | Hosted clients only, by invitation |
| Visibility | Public and promotional | Discreet and private |
| Access | App download or booth queue | One QR code, no app download |
| Value driver | Impressions and reach | Depth of relationship per client |
| Data captured | Anonymous footfall | Consent-based, client-level interest signal |
| Who acts on it | Marketing | The relationship manager, during the week |
| Output | A reach report | A client debrief with a named follow up |
| Compliance posture | Consumer marketing terms | Scoped to private banking data handling |
Register and Track Record
Enterprise and institutional. This is the room we work in.
AMNC26, Dalian
Augmento delivered the immersive art experience for the World Economic Forum at the Annual Meeting of the New Champions. Head of state audience. No app download. Zero friction in a security-controlled environment.
National Scale Fan Engagement
A first-party engagement layer built for the CBF, connecting a national audience to a single owned data spine. Proof that the platform holds up at volume and under a governing body's compliance requirements.
Destination Layer Reference Build
A destination-scale interactive layer built as our primary validation reference for sovereign and institutional clients. Available to walk through live on a call.
Program Scope
Pricing is scoped to hosted client volume, not to reach. A smaller, higher value audience is the point.
Five inputs move this forward. Your current client data setup, past Art Basel or client event activations and what worked, approximate number of clients you host during the week, budget range for the client experience program, and any compliance or data handling requirements on your side.
Initial concept within 5 to 7 business days of an intro call. Full scoped proposal within two weeks of receiving your inputs.
Wes Pabis, Co-Founder and CEO. wesley@augmento.com
A Quiet Layer. A Small Room. A Client List Worth Knowing.
This is not a public activation. It is a private client experience built for the people your wealth managers already host. We can scope a pilot for Art Basel Miami Beach in a single call. Reply and we will work around your team's timing.