Neymar Jr. x World Cup 2026. Your Brand Inside the Experience, Not Beside It.
The only interactive AR fan activation platform connected to Neymar Jr. and his 220M+ followers. Category-exclusive sponsorships. Commerce-connected experiences. First-party data.
How It Works: Fan Plays. Fan Wins. Your Brand Converts.
Every experience inside the Neymar universe follows the same loop. Your brand is embedded in every step, not as an ad, but as part of the experience itself.
Fan Enters
QR code, link, social post, or geo-trigger. No app download. Your brand on the loading screen. Live in 3 seconds.
Fan Plays
Collects AR cards, predicts match outcomes, completes scavenger hunts. Your branded content is woven into the game.
Fan Earns
Unlocks a reward. Your promo code, app download, product page, lead form, or booking link. Direct conversion.
Fan Shares
Takes an AR photo with Neymar. Your branded frame. Posts to social. Your logo reaches their entire network.
Five AR Experiences. All Sponsor-Integrated.
Each experience delivers entertainment value to the fan and a measurable business outcome for the sponsor.
Neymar AR Cards
AR cards unlocked each match day featuring Neymar career highlights. Rarity tiers create collection value. Your branded cards unlock promo codes. Complete the set = your exclusive prize.
Match Prediction Game
Predict scores and key moments. Daily challenges and leaderboards. Your sponsored leaderboard with push notifications. Winners receive your gift cards for daily brand touchpoints.
Photo with Neymar
Life-size AR Neymar in iconic celebration poses. Your logo on every branded frame. Every social share = organic impression. QR to your app embedded in shared images.
City AR Hunt
Hidden Neymar AR items in host cities and globally. Geo-fenced near your locations. Each find unlocks your coupon and drives physical foot traffic to stores.
+7Take a photo or video with the collectible and start the challenge
220M+ Neymar Jr. followers. Built-in distribution.
An AR fan experience platform that runs during the entire World Cup
- 48 days of live activation
- 12+ host cities geo-fenced
- 500K+ projected interactions
- $0.30 cost per fan interaction
What You Get: Three Things No Other World Cup Activation Delivers
Category exclusivity, commerce connection, and first-party data ownership
Category Exclusivity
Only one brand per category on the platform. Your competitors are locked out for the full 48 days. You own your space inside the Neymar universe.
Commerce Connection
Every interaction links to your business outcome: promo codes, app downloads, product pages, lead capture forms. Not brand awareness. Measurable conversions.
First-Party Data
Every scan generates a data point you own: who engaged, where, how often, how long. Real-time dashboard during campaign. Full export after.
3d Product placement examples
Visual examples of 3D product placements
Sponsorship Tiers: Three Levels. Limited Slots.
Maximum 5 sponsors on the platform. Each category locked exclusively. First to commit gets first choice.
Supporting Sponsor
Experience Partner
2 available
What's included:
- Brand in 1 AR experience
- Commerce integration
- Engagement data package
- Category exclusivity
Activation Sponsor
Category Partner
3 available
Everything in Supporting, plus:
- Brand in 3 of 5 experiences
- Sponsored collectible cards
- 6 selected host cities geo-fenced
- Full data package
- Real-time dashboard access
Title Sponsor
Presenting Partner
1 available
Everything in Activation, plus:
- Brand in ALL 5 AR experiences
- Presenting partner logo on every screen
- Custom-built branded AR experience
- All 12 host cities geo-fenced
- Neymar Jr. social mention (pre-WC)
- First right of renewal
ROI Comparison: $0.30 Per Interaction vs. Traditional Channels
Every other channel gives you visibility. This gives you voluntary interaction with data and commerce.
Cost Per Engagement Comparison
Augmento delivers the lowest cost per interaction while providing data ownership and commerce connection
Campaign Timeline: Simple Terms. Limited Availability.
60 days from signature to launch. World Cup runs June 11 - July 19, 2026.
Sign & Lock Category
60% payment at signing secures your exclusive category position. Competitor lockout begins immediately.
Build Custom Integration
4-6 weeks to build your branded AR experiences and commerce integrations. Real-time preview access.
Launch World Cup
June 11 platform goes live. 40% final payment due. Real-time dashboard access begins.
48 Days + Data Export
Full campaign runs through July 19. Complete data package exported with attribution and conversion tracking.
Projected Platform Performance
Conservative projections based on Neymar's 220M+ followers and World Cup engagement patterns
500K+ Fan Interactions
Total platform engagements across all AR experiences during the 48-day campaign window.
45+ Second Sessions
Average time spent in AR experiences. 30%+ return rate for multiple platform visits.
100K+ Social Shares
Organic amplification through AR photo sharing with your branded frames across all social platforms.
Maximum 5 Sponsors. Once Your Category Is Filled, It's Locked.
Neymar's social influence distribution engine. First to commit gets first choice of category and tier. Sponsor slots close end of April. World Cup starts June 11.