Wild Unlimited brings Dubai into the game. Augmento brings the game back onto the streets. No app. Just the camera.
A launch is a moment. A hunt is a habit.
Kite Beach is the stage. The scavenger hunt and the car meets are the reason people keep coming back across Dubai for the whole season. Every stop is counted. Every fan becomes a contact you keep.
Three movements.
Kite Beach opens the hunt
Scan a code or tap an NFC point at Salt Burger, the Shamal sites and the car meet. A quiz, a challenge, a drop. Points land on the fan's own tally in seconds.
The city becomes the map
Stops spread across Dubai after launch. Skydive, zipline, partner venues, the December snow update. Each unlock is tied to a place. You have to be there.
Points become rewards
Custom 3D collectibles and branded merch, redeemed on site once the tally is reached. Built from assets we create ourselves, so the activation stays clean on licensing.
+111What Wild Unlimited gets.
Proof of presence
A real fan at a real stop, verified by the scan.
The Dubai map
Kite Beach first. Then partner venues across the city.
No app
Web and mobile. Live in the browser in seconds.
Rewards with addresses
3D drops and merch that people walk to.
Owned data
Every unlock becomes a contact Wild Unlimited keeps.
Sponsor inventory
Salt Burger, Shamal and the next partners buy proven visits, not impressions.
The data you will see.
Live in a white label dashboard from day one. Exportable at any time.
Verified visits
How many fans were physically at each stop, per day and per venue.
Contacts
Email and consent captured with every unlock. Yours to keep.
Stop performance
Which locations and mechanics convert, so weak stops move.
Quiz and questionnaire answers
What fans play, watch and buy. Behavioural data you cannot buy elsewhere.
Sponsor reports
Visits and leads attributed to each partner's stops.
Timing and drop off
Scan to experience time and where people quit, so friction gets fixed fast.
From press release to snow.
Phase 1: September
Scope locked with Sam and Keith. Assets in. Stop list drafted with TGC on the ground.
Phase 2: 12 to 13 October
Press release. First teaser drop goes live in the browser under the Wild Unlimited brand.
Phase 3: 11 November
Map live. Kite Beach hunt and car meet open. Streamers cover it from home. Dashboard counting.
December
Dubai winter update. New snow stops. Season two of the hunt.
Free. In exchange for the story.
We build and host the hunt. You keep the data, the fans, and every unlock. In return, we feature Wild Unlimited's launch across Augmento's network and partner channels. The map goes live on 11/11. Your visibility starts the same day.