Prove what your audience actually did.
Branded content reports views. It cannot report outcomes. We add the layer that turns a campaign into first-party behavioral proof. Prepared for Colleen Guiliano, Yahoo.
You see the screen. You miss the street.
Yahoo already reads mail, search, and content. That signal is passive and screen bound. It stops at the glass. What people do in the physical world stays invisible, and unauthenticated visitors stay anonymous. Augmento captures the missing dimension. Consented identity and behavioral data at the point of physical engagement. Location, dwell time, interaction, completion.
Diriyah
CBF (Brazil's national football)
World Economic Forum
Same campaign. A report that closes renewals.
The wrap report, rebuilt on first-party data. Advertiser funded creative delivers impressions and completion rates. Clients want to know who engaged, what they did, and how to reach them again. Today that answer does not exist.
| The wrap report | Today | With Augmento |
|---|---|---|
| What it proves | Impressions delivered | Verified emails captured |
| Engagement | Video completion rate | Interactions and completions |
| Reach | Estimated reach | Who engaged, before and after |
| Physical signal | None | Location and dwell time |
| Audience | Anonymous | One segment, retargetable |
| Bottom line | Directional. Anonymous. Hard to tie to spend. | First party. Named. Provable against the budget. |
trusted by
Diriyah, World Economic Forum, Delage, and Brazil's national football federation CBF.
We turn a real-world moment into first-party data the owner keeps.
A person points a phone. The moment comes alive, shaped to them. In that second we convert voluntary interactions into consented first-party identity, preference, and intent signals. No app, no download. The experience is the capture mechanism. The data is the product.
The experience is the capture mechanism
A person points a phone. No app. No download. The moment comes alive, shaped to them. Compatible with 3B+ smartphones - no install required. The experience people love is how we capture the data.
+7Take a photo or video with the collectible and start the challenge
The data is the product
In that second we convert opted-in interactions into consented identity, preference, location-context, and intent signals. Dwell time, interaction depth, intent signals, device and session metadata, captured within the operator’s consent and privacy framework, geographic distribution. All captured automatically. All first-party. All owned by the venue, the federation, or the project.
A layer on the campaign you already sell.
Entry by QR or link. No app download. Every step recorded and consented.
Attach
An AR experience attaches to the content or a physical location. Entry by QR or link. No app download.
Identify
Entry is login gated with Apple, Google, or Yahoo. The verified email is the first data point, even for users who never logged into Yahoo.
Capture
Every interaction is recorded and consented. Dwell, location, quiz answers, completion.
Return
All data flows back to Yahoo, ready to retarget on your own properties. You own it. You never rent it back.
HOW IT WORKS
- No App Download
- Opens via QR or Link
- Win real rewards
Start with one campaign.
The smallest sellable unit. Committed dates in writing, with an exit clause.
Paid Assessment
One live AR experience attached to a single campaign. We recommend an open brief, such as your NFL or holiday pitch.
Full campaign from $50k. Entry by QR or link. No download. Data owned by Yahoo.
- One live AR experience attached to a single campaign
- Your first-party behavioral dataset, consented and owned by Yahoo
- A wrap report template your team can put in front of a client
- Your profile in Augmento Studio, to build the next experience directly
- White glove delivery. We run the first one end to end
Run it once. See the data. Then package it.
A 30 minute working session with your production lead while the NFL and holiday briefs are still open. We fit around your team's calendar entirely. Reply with a couple of windows that work and we will build around them.
Latest Product Showcase
At the AMNC26 in Dalian China for the World Economic Forum
Digital Art Activation
Brand Activation
Events
Augmented Intelligence
Is the convergence of Augmented Reality and Artificial Intelligence in a single SaaS platform, delivering intelligent, immersive engagement experiences at enterprise scale. The shift: Static AR overlays become contextually intelligent. One size fits all becomes AI personalized. Campaign based becomes always on SaaS. Three layers power this: Augmento Studio for no code creation. The AI Engine for personalization and optimization. Intelligence Engagement for measurable outcomes.
We Are a Data Company. AR Is the Collection Mechanism.
Every scan, interaction, and reward claim generates structured first-party behavioral data: captured through consent-first experiences. No cookies. No hidden tracking. Operators own the data.
Attention & Dwell Intelligence
We capture dwell time, interaction depth, content sequence, completion rate, and drop-off points, consented interaction data from users actively engaging with an experience.
Purchase Intent & Lead Signals
High-intent behaviors, product interactions, reward claims, quiz completions, and explicit opt-ins, are converted into qualified leads using first-party signals, not third-party cookies.
Location Context, Session & Sharing Signals
Location context, session metadata, device type, referral events, and sharing signals, all captured within the operator's consent framework.
Lead Scoring → Sales Funnel Optimization
Engagement signals feed a scoring engine that ranks leads by intent depth and conversion likelihood. Qualified leads are exportable to the client's CRM
Sponsor ROI Attribution → Benchmarking
Sponsors get measurable attribution beyond impressions: scans, completions, claims, shares, and conversion intent. Aggregated data powers benchmarking across activations, venues, and verticals.
Benchmarking → Spatial Dataset
Every activation generates structured, consented engagement data the operator owns - and feeds an aggregated benchmark layer no impression-based platform can replicate. The dataset compounds with every deployment.
Privacy & Compliance Architecture
Consent-first journeys. First-party data owned by the operator. No cookies, no hidden tracking, no third-party resale. Configurable anonymization, retention controls, CRM opt-in. Built to comply with US state privacy laws, led by CCPA and CPRA, and with UK GDPR, Canada's PIPEDA, and EU GDPR. We honor Global Privacy Control and universal opt-out signals. Age-gated, with no data capture from minors per COPPA.