Analytics & ROI

What kind of ROI can I expect from an AR campaign?

roi, revenue, benchmarks, performance, metrics

ROI varies by use case, but our clients typically see: 3-5x higher engagement rates compared to traditional digital ads, 40-65% participation rates at live events, 25-35% increase in social media mentions during AR campaigns, $55-105M in additive revenue per major music campaign, 2-4x longer dwell time at sponsored activations, and significant first-party data collection (email, preferences, behavior). We provide an ROI calculator during onboarding tailored to your specific goals and industry benchmarks.

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What analytics does Augmento provide for AR campaigns?

Augmento's dashboard provides comprehensive real-time analytics: unique visitors and session counts, average engagement time per experience, heatmaps showing where users interact most, geo-fence entry/exit tracking, conversion funnels (view → interact → share → purchase), device and browser breakdowns, social sharing metrics, and custom event tracking for specific interactions. All data can be exported as CSV or connected to your BI tools via API.

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How does Augmento handle first-party data collection?

In a post-cookie world, first-party data is gold. Augmento helps you collect it ethically through value exchange: fans willingly share their email, location preferences, and behavioral data in return for exclusive AR content. All data collection is GDPR and CCPA compliant with clear opt-in flows. Data is stored securely and owned entirely by you — we never sell or share your audience data. You get direct relationships with your fans, not rented ones.