Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
What analytics does Augmento provide for AR campaigns?
Augmento's dashboard provides comprehensive real-time analytics: unique visitors and session counts, average engagement time per experience, heatmaps showing where users interact most, geo-fence entry/exit tracking, conversion funnels (view → interact → share → purchase), device and browser breakdowns, social sharing metrics, and custom event tracking for specific interactions. All data can be exported as CSV or connected to your BI tools via API.
What kind of ROI can I expect from an AR campaign?
ROI varies by use case, but our clients typically see: 3-5x higher engagement rates compared to traditional digital ads, 40-65% participation rates at live events, 25-35% increase in social media mentions during AR campaigns, $55-105M in additive revenue per major music campaign, 2-4x longer dwell time at sponsored activations, and significant first-party data collection (email, preferences, behavior). We provide an ROI calculator during onboarding tailored to your specific goals and industry benchmarks.