What is the exact difference between a 360 virtual tour and an interactive 3D model?
A 360 virtual tour stitches together spherical panoramic photographs that you view from fixed positions, jumping between predefined "hotspots." An interactive 3D model is a full geometric reconstruction of the space — you can move freely through it in any direction, view it from above in a "dollhouse" view, examine accurate floor plans, and take measurements. The 3D model contains actual spatial data; the 360 tour is purely photographic.
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