Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
What is the exact difference between a 360 virtual tour and an interactive 3D model?
A 360 virtual tour stitches together spherical panoramic photographs that you view from fixed positions, jumping between predefined "hotspots." An interactive 3D model is a full geometric reconstruction of the space — you can move freely through it in any direction, view it from above in a "dollhouse" view, examine accurate floor plans, and take measurements. The 3D model contains actual spatial data; the 360 tour is purely photographic.
Can I use Kuula to create interactive 3D real estate tours without paying a monthly fee?
Kuula offers a free tier that lets you create and share basic 360 tours with up to 100 views per month. For professional real estate use, their Pro plan (starting at ~$12/month) removes branding, adds analytics, and increases hosting limits. While not truly free at professional scale, it's significantly cheaper than Matterport's $14–$69/month plans.